Introduction
The Link Analytics data source provides link-level reporting on Branch Link performance. Use it to understand how your links are performing across channels, campaigns, and platforms.
To learn more about Analysis, read our Dashboards Overview article. To learn about all available data sources, read our Analysis Data Sources article.
View one link's performance
To see how one link is performing, go to Campaigns > Links, open the link's three-dot menu, and select Analysis. This opens the Single Link Analytics dashboard, filtered to that link. To view several links together, select them on the Links page, and then select the chart icon at the top of the page. Ad links don't have the Analysis option.
By default, the dashboard shows the last 30 days, and its Attributed filter is set to true. Its widgets show clicks, opens, installs, and the click-to-open rate, with opens and installs broken down by platform and OS. For some accounts, the dashboard shows only clicks and scans.
When to use this data source
Use the Link Analytics data source when you want to analyze link-level performance data, including clicks, impressions, and downstream conversions attributed to specific Branch Links. This data source includes link-specific dimensions like Link Id, Title, Domain, and Browser that aren’t available in the standard Activity data source.
Tip
This data source appears only when it's turned on for your account. To use it in a new widget, select Add new widget, and then switch the data source to Link And Banner Analytics.
Fields reference
The following fields are available in the Link And Banner Analytics data source.
| Field | Field Type | Description |
|---|---|---|
| Achieve Level | Measure | Total count of Achieve Level Branch Standard Events |
| Achieve Level Unique | Measure | Unique count of Achieve Level events |
activation_custom_event_template_0 to activation_custom_event_template_4 | Measure | Count of a custom event. Set the matching link_analytics_custom_event_total_count_N parameter to the event name. |
activation_custom_event_unique_template_0 to activation_custom_event_unique_template_4 | Measure | Unique count of a custom event. Set the matching link_analytics_custom_event_unique_count_N parameter to the event name. |
| Ad Partner 3p | Dimension | The attributed ad partner via their Branch code (3p) |
| Add Payment Info | Measure | Total count of Add Payment Info Branch Standard Events |
| Add Payment Info Unique | Measure | Unique count of Add Payment Info events |
| Add To Cart | Measure | Total count of Add to Cart Branch Standard Events |
| Add To Cart Unique | Measure | Unique count of Add to Cart events |
| Add To Wishlist | Measure | Total count of Add to Wishlist Branch Standard Events |
| Add To Wishlist Unique | Measure | Unique count of Add to Wishlist events |
| Agency Id | Dimension | The attributed agency ID |
| Agency Name | Dimension | The attributed agency name |
| App Id | Dimension | The Branch App ID |
| Attributed | Dimension | Indicates whether Branch was able to attribute the conversion event |
| Banner Dismissal | Measure | Total count of dismissed Branch banners |
| Banner Dismissal Unique | Measure | Unique count of Banner Dismissal events |
| Banner Id | Dimension | The ID of the banner shown to the user, when the touch involved a banner |
| Banner Name | Dimension | The name of the banner shown to the user, when the touch involved a banner |
| Branch Channel | Dimension | Identifies which Branch product or feature measured the attributed event |
| Branch Cta View | Measure | Total count of CTA View Branch Standard Events |
| Branch Cta View Unique | Measure | Unique count of CTA View events |
| Browser | Dimension | The browser used during the link interaction |
| Campaign | Dimension | The attributed campaign name |
| Campaign Id | Dimension | The attributed campaign ID |
| Channel | Dimension | The attributed channel |
| Click Ad | Measure | Total count of Click Ad Branch Standard Events |
| Click Ad Unique | Measure | Unique count of Click Ad events |
| Clicks | Measure | Count of clicks on links |
| Clicks Unique | Measure | Unique count of clicks |
| Complete Registration | Measure | Total count of Complete Registration Branch Standard Events |
| Complete Registration Unique | Measure | Unique count of Complete Registration events |
| Complete Stream | Measure | Total count of Complete Stream Branch Standard Events |
| Complete Stream Unique | Measure | Unique count of Complete Stream events |
| Complete Tutorial | Measure | Total count of Complete Tutorial Branch Standard Events |
| Complete Tutorial Unique | Measure | Unique count of Complete Tutorial events |
| Creative Id | Dimension | The attributed creative ID |
| Creative Name | Dimension | The attributed creative name |
| Date | Dimension | Time-series date |
| Deep Linked | Dimension | Indicates whether the link click resulted in a deep link into the app rather than a store redirect or web fallback |
| Domain | Dimension | The domain associated with the Branch Link |
| Event Name | Dimension | The name of the Branch event |
| Feature | Dimension | Indicates what Branch feature or link campaign was attributed |
| Geo Country Code | Dimension | Two-letter country code |
| Impression | Measure | Total count of impressions on Branch impression links |
| Impression Unique | Measure | Unique count of impressions |
| Initiate Purchase | Measure | Total count of Initiate Purchase Branch Standard Events |
| Initiate Purchase Unique | Measure | Unique count of Initiate Purchase events |
| Initiate Stream | Measure | Total count of Initiate Stream Branch Standard Events |
| Initiate Stream Unique | Measure | Unique count of Initiate Stream events |
| Install | Measure | Total count of Install Branch Standard Events |
| Install Unique | Measure | Unique count of Install events |
| Invite | Measure | Total count of Invite Branch Standard Events |
| Invite Unique | Measure | Unique count of Invite events |
| Link Id | Dimension | The unique identifier for the Branch Link |
| Login | Measure | Total count of Login Branch Standard Events |
| Login Unique | Measure | Unique count of Login events |
| Open | Measure | Total count of Open Branch Standard Events |
| Open Unique | Measure | Unique count of Open events |
| Opt In | Measure | Total count of Opt In Branch Standard Events |
| Opt In Unique | Measure | Unique count of Opt In events |
| Opt Out | Measure | Total count of Opt Out Branch Standard Events |
| Opt Out Unique | Measure | Unique count of Opt Out events |
| Organic Channel | Dimension | Identifies the organic channel category of the attributed event |
| Os | Dimension | Indicates the operating system of the device as reported by the Branch SDK |
| Pageview | Measure | Total count of Pageview Branch Standard Events |
| Pageview Unique | Measure | Unique count of Pageview events |
| Platform | Dimension | Indicates the platform of the device as reported by the Branch SDK |
| Purchase | Measure | Total count of Purchase Branch Standard Events |
| Purchase Unique | Measure | Unique count of Purchase events |
| Rate | Measure | Total count of Rate Branch Standard Events |
| Rate Unique | Measure | Unique count of Rate events |
| Reinstall | Measure | Total count of Reinstall Branch Standard Events |
| Reinstall Unique | Measure | Unique count of Reinstall events |
| Reserve | Measure | Total count of Reserve Branch Standard Events |
| Reserve Unique | Measure | Unique count of Reserve events |
| Search | Measure | Total count of Search Branch Standard Events |
| Search Unique | Measure | Unique count of Search events |
| Share | Measure | Total count of Share Branch Standard Events |
| Share Unique | Measure | Unique count of Share events |
| Spend Credits | Measure | Total count of Spend Credits Branch Standard Events |
| Spend Credits Unique | Measure | Unique count of Spend Credits events |
| Start Trial | Measure | Total count of Start Trial Branch Standard Events |
| Start Trial Unique | Measure | Unique count of Start Trial events |
| Subscribe | Measure | Total count of Subscribe Branch Standard Events |
| Subscribe Unique | Measure | Unique count of Subscribe events |
| Tags | Dimension | User-generated tags on links |
| Title | Dimension | The title assigned to the Branch Link |
| Total Count | Measure | Total count of all events across all event types |
| Uninstall | Measure | Total count of Uninstall Branch Standard Events |
| Uninstall Unique | Measure | Unique count of Uninstall events |
| Unlock Achievement | Measure | Total count of Unlock Achievement Branch Standard Events |
| Unlock Achievement Unique | Measure | Unique count of Unlock Achievement events |
| View Ad | Measure | Total count of View Ad Branch Standard Events |
| View Ad Unique | Measure | Unique count of View Ad events |
| View Cart | Measure | Total count of View Cart Branch Standard Events |
| View Cart Unique | Measure | Unique count of View Cart events |
| View Item | Measure | Total count of View Item Branch Standard Events |
| View Item Unique | Measure | Unique count of View Item events |
| View Items | Measure | Total count of View Items Branch Standard Events |
| View Items Unique | Measure | Unique count of View Items events |
| Web Session Start | Measure | Total count of Web Session Start Branch Standard Events |
| Web Session Start Unique | Measure | Unique count of Web Session Start events |