Introduction
The Link Analytics data source provides link-level reporting on Branch link performance. Use it to understand how your links are performing across channels, campaigns, and platforms.
To learn more about Analysis, read our Dashboards Overview article. To learn about all available data sources, read our Analysis Data Sources article.
When to use this data source
Use the Link Analytics data source when you want to analyze link-level performance data, including clicks, impressions, and downstream conversions attributed to specific Branch links. This data source includes link-specific dimensions like Link Id, Link Title, Domain, and Browser that are not available in the standard Activity data source.
Tip
When creating a widget, select Link Analytics to access these fields.
Fields reference
The following fields are available in the Link Analytics data source.
| Field | Field Type | Description |
|---|---|---|
| Achieve Level | Measure | Total count of Achieve Level Branch Standard Events |
| Achieve Level Unique | Measure | Total unique count of Achieve Level events |
| Ad Partner 3p | Dimension | The attributed ad partner via their Branch code (3p) |
| Add Payment Info | Measure | Total count of Add Payment Info Branch Standard Events |
| Add Payment Info Unique | Measure | Unique count of Add Payment Info events |
| Add To Cart | Measure | Total count of Add to Cart Branch Standard Events |
| Add To Cart Unique | Measure | Unique count of Add to Cart events |
| Add To Wishlist | Measure | Total count of Add to Wishlist Branch Standard Events |
| Add To Wishlist Unique | Measure | Total unique count of Add to Wishlist events |
| App Id | Dimension | The Branch App Id |
| Attributed | Dimension | Indicates whether Branch was able to attribute the conversion event |
| Branch Channel | Dimension | Identifies which Branch product or feature measured the attributed event |
| Branch Cta View | Measure | Total count of CTA View Branch Standard Events |
| Branch Cta View Unique | Measure | Unique count of CTA View events |
| Branch Source | Dimension | The Branch source associated with the link |
| Browser | Dimension | The browser used during the link interaction |
| Campaign | Dimension | The attributed campaign name |
| Campaign Id | Dimension | The attributed campaign ID |
| Channel | Dimension | The attributed Channel |
| Click Ad | Measure | Total count of Click Ad Branch Standard Events |
| Click Ad Unique | Measure | Total unique count of Click Ad events |
| Clicks | Measure | Count of clicks on links |
| Clicks Unique | Measure | Unique count of clicks |
| Complete Registration | Measure | Total count of Complete Registration Branch Standard Events |
| Complete Registration Unique | Measure | Total unique count of Complete Registration events |
| Complete Stream | Measure | Total count of Complete Stream Branch Standard Events |
| Complete Stream Unique | Measure | Total unique count of Complete Stream events |
| Complete Tutorial | Measure | Total count of Complete Tutorial Branch Standard Events |
| Complete Tutorial Unique | Measure | Total unique count of Complete Tutorial events |
| Country | Dimension | The geographic country of the link interaction |
| Custom Event Template 0 | Measure | Template to set up count of your Branch Custom Event KPI |
| Custom Event Unique Template 0 | Measure | Template to set up unique count of your Branch Custom Event KPI |
| Date | Dimension | Time-series date |
| Domain | Dimension | The domain associated with the Branch link |
| Event Name | Dimension | The name of the Branch event |
| Feature | Dimension | Indicates what Branch feature or link campaign was attributed |
| Impression | Measure | Total count of impressions on Branch impression links |
| Impression Unique | Measure | Total unique count of impressions |
| Initiate Purchase | Measure | Total count of Initiate Purchase Branch Standard Events |
| Initiate Purchase Unique | Measure | Total unique count of Initiate Purchase events |
| Initiate Stream | Measure | Total count of Initiate Stream Branch Standard Events |
| Initiate Stream Unique | Measure | Total unique count of Initiate Stream events |
| Install | Measure | Total count of Install Branch Standard Events |
| Install Unique | Measure | Total unique count of Install events |
| Invite | Measure | Total count of Invite Branch Standard Events |
| Invite Unique | Measure | Total unique count of Invite events |
| Journeys Dismissal | Measure | Total count of Dismissed Branch Journey Banners |
| Journeys Dismissal Unique | Measure | Total unique count of Journeys Dismissal events |
| Link Id | Dimension | The unique identifier for the Branch link |
| Link Title | Dimension | The title assigned to the Branch link |
| Login | Measure | Total count of Login Branch Standard Events |
| Login Unique | Measure | Total unique count of Login events |
| Marketing Title | Dimension | Identifying title added to links |
| Open | Measure | Total count of Open Branch Standard Events |
| Open Unique | Measure | Total unique count of Open events |
| Opt In | Measure | Total count of Opt In Branch Standard Events |
| Opt In Unique | Measure | Total unique count of Opt In events |
| Opt Out | Measure | Total count of Opt Out Branch Standard Events |
| Opt Out Unique | Measure | Total unique count of Opt Out events |
| Os | Dimension | Indicates the Operating System of the device as retrieved via the Branch SDK |
| Pageview | Measure | Total count of Pageview Branch Standard Events |
| Pageview Unique | Measure | Total unique count of Pageview events |
| Platform | Dimension | Indicates the Platform of the device as retrieved via the Branch SDK |
| Purchase | Measure | Total count of Purchase Branch Standard Events |
| Purchase Unique | Measure | Total unique count of Purchase events |
| Rate | Measure | Total count of Rate Branch Standard Events |
| Rate Unique | Measure | Total unique count of Rate events |
| Reinstall | Measure | Total count of Reinstall Branch Standard Events |
| Reinstall Unique | Measure | Total unique count of Reinstall events |
| Reserve | Measure | Total count of Reserve Branch Standard Events |
| Reserve Unique | Measure | Total unique count of Reserve events |
| Search | Measure | Total count of Search Branch Standard Events |
| Search Unique | Measure | Total unique count of Search events |
| Share | Measure | Total count of Share Branch Standard Events |
| Share Unique | Measure | Total unique count of Share events |
| Spend Credits | Measure | Total count of Spend Credits Branch Standard Events |
| Spend Credits Unique | Measure | Total unique count of Spend Credits events |
| Start Trial | Measure | Total count of Start Trial Branch Standard Events |
| Start Trial Unique | Measure | Total unique count of Start Trial events |
| Subscribe | Measure | Total count of Subscribe Branch Standard Events |
| Subscribe Unique | Measure | Total unique count of Subscribe events |
| Tags | Dimension | User-generated tags on links |
| Uninstall | Measure | Total count of Uninstall Branch Standard Events |
| Uninstall Unique | Measure | Total unique count of Uninstall events |
| Unlock Achievement | Measure | Total count of Unlock Achievement Branch Standard Events |
| Unlock Achievement Unique | Measure | Total unique count of Unlock Achievement events |
| View Ad | Measure | Total count of View Ad Branch Standard Events |
| View Ad Unique | Measure | Total unique count of View Ad events |
| View Cart | Measure | Total count of View Cart Branch Standard Events |
| View Cart Unique | Measure | Total unique count of View Cart events |
| View Item | Measure | Total count of View Item Branch Standard Events |
| View Item Unique | Measure | Total unique count of View Item events |
| View Items | Measure | Total count of View Items Branch Standard Events |
| View Items Unique | Measure | Total unique count of View Items events |
| Web Session Start | Measure | Total count of Web Session Start Branch Standard Events |
| Web Session Start Unique | Measure | Total unique count of Web Session Start events |