概述

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Engagement Builder

Engagement Builder is available for enterprise customers. Please reach out to your Branch account team or submit a ticket to activate this feature.

重新定位是重新吸引失效用户，增加购买倾向和用户 session 的关键。

Engagement Builder is designed to help you conduct precision retargeting and re-engagement campaigns to drive an even higher return on advertising spend. Using our simple yet precise rule system, you can easily arrange users into engagement groups (i.e. audiences) based on their past purchases, advertising exposure, and in-app behavior.

Engagement groups are shared automatically with advertising partners and agencies, or added directly to campaigns on advertising platforms.

它是如何工作的？

1. Branch connects with your ad network through Engagement Builder.
2. Engagement groups are created in the Branch Dashboard defined by specific rules (platform, country, etc.) and permissions.
3. Engagement groups that meet the criteria will be compiled together to be used for re-engagement campaigns

局限性

iOS Devices

Given Engagement Builder's prominent feature of producing a list of device identifiers for retargeting, results of queries will be dependent upon user opt-ins to sharing their device data through Apple's AppTrackingTransparency framework.

For additional information on changes post iOS 14.5, visit our FAQ Pages

Data Availability

Engagement Builder only supports audiences of up to 6 months of data.