Branch will provide the event mapped in Event Config under Partner Management. This means there are two mappings in play:
- The Branch event → SKAdNetwork conversion value mapping provided in the SKAdNetwork configuration tool.
- The Branch event → Facebook event name mapping provided in Event Config under Partner Management.
For example, if the Branch event
PURCHASE is mapped to SKAN conversion value
10 and to
fb_mobile_purchase in the Branch dashboard, we will provide a mapping of
conversion-value 10 → fb_mobile_purchase to Facebook via the Conversion Bit Schema API.