Enable Rakuten Advertising (New)

Overview

Rakuten Advertising (formerly Rakuten Marketing) is a performance marketing network that helps brands run acquisition and retargeting campaigns across web and app. Connect Rakuten Advertising to Branch to attribute clicks and installs, forward conversion events via postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Rakuten Advertising in the new Branch experience. For information on Rakuten Advertising in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Rakuten Advertising integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• A Rakuten Advertising account with admin access.

Enable Rakuten Advertising

To begin, navigate to Configuration > Ad Partners > Rakuten Marketing.

Branch enables Rakuten Advertising automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled and the page displays Partner is enabled.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Rakuten Advertising.

Configure attribution

By default, Rakuten Advertising uses your global app attribution settings. To set attribution windows specific to Rakuten Advertising, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Rakuten Advertising automatically activates a default INSTALL postback, shown on the Postback config tab. The default postback URL template is:

https://mobile.linksynergy.com/data/v1/branch/{platform}/{app_bundle_id}?event_name={event_name}&clicked_at={clicked_at_timestamp}&ran_mid={ran_mid}&ran_site_id={click_id}&device_id={device_id}&device_ip={device_ip}&transacted_at={transacted_at_timestamp}&revenue={revenue}&currency={currency}&orderid={orderid}

To add postbacks for additional events—such as PURCHASE for CPA campaigns—or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Rakuten Advertising campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app. Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Rakuten Advertising:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Rakuten Marketing.

• In Rakuten Advertising: confirm that forwarded events are appearing in your Rakuten Advertising reporting.

Data mappings

Campaign data

Branch populates the following fields from Rakuten Advertising campaign data.