Yahoo Ads

Unlock accurate data and reporting for your campaigns with the Branch and Yahoo Ads integration.

Overview

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Yahoo is a global media and tech company that reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming, and news—with the trusted products, content, and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search, and media. To learn more, please visit yahooinc.com.

Support Campaigns

  • Native - Yahoo Preferred Network (YPN)
  • Native - Open Exchange
  • Display
  • 비디오
  • Connected TV
  • Audio

작동 방식

  1. Branch connects with Yahoo for running app campaigns.
  2. User sees an ad to download app.
  3. User installs the app and converts.
  4. Branch communicates with the ad network via API integration to see if they will claim attribution.
    • If Yahoo claims attribution, they will respond back to Branch with event details.
  5. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, ad set name, ad partner, etc.

Enabling Yahoo Ads

1. Navigate to Partner Management in the Branch Dashboard

2. Scroll down or use the search box to look for Yahoo

3. Insert your Yahoo Conversion Tag ID into the Yahoo Pixel ID field.

4. Read and Accept the Terms of Service.

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5. Configure your events under the Events Config tab.

Branch tracked events should automatically be mapped to the correct event names in Yahoo. Be sure to map custom events as well. Please follow the guide here on tracking events with Branch.

6. Save your settings.

It may take some time for Branch and Yahoo to start exchanging data. Please allow up to 48 hours for data to show in the Branch Dashboard and in Yahoo.

Yahoo Mappings

Yahoo Data Mapping

Yahoo Attribution Tag

Branch Analytics 태그

Example Value

해당 사항 없음

$3p

a_yahoo_san

해당 사항 없음

~advertising_partner_name

Yahoo

engagement_time

last_attributed_touch_timestamp

1455675372963

campaign_name

~campaign

Light Bright Launch

campaign_id

~ campaign_id

15292426

adgroup_name

~ ad_set_name

Example name

adgroup_id

~ ad_set_id

235465654654

creative_name

~ad_name & ~creative_name

Creative name

creative_id

~ad_id & ~creative_id

123456

demand_platform_id

~channel

1 or 2

Note:

  • 1: Native Ad Platform (O&O)
  • 2: Verizon Media DSP

campaign_type

~tags

앱 설치

network_id

~network

456456

site_id

~secondary_publisher

dhjs8723tgajshd23a

event_type

last_attributed_touch_type

클릭 또는 임프레션

Yahoo Event Mapping

Branch 이벤트

Yahoo Event

Event Category

INSTALL

n/a - specific endpoint

n/a - specific endpoint

PURCHASE

Purchased

Purchase

INITIATE_PURCHASE

InitiatedCheckout

Initiate Checkout

ADD_TO_CART

AddedToCart

장바구니에 담기

VIEW_ITEM

ViewedContent

View Content

ADD_PAYMENT_INFO

AddedPaymentInfo

Add Payment Info

COMPLETE_REGISTRATION

CompletedRegistration

Others

SEARCH

Searched

Others

ACHIEVE_LEVEL

AchievedLevel

Others

OPEN, REINSTALL

ActivatedApp

Others

COMPLETE_TUTORIAL

CompletedTutorial

Others

ADD_TO_WISHLIST

AddedToWishlist

Add To Wishlist

UNLOCK_ACHIEVEMENT

UnlockedAchievement

Others

SHARE

해당 사항 없음

Others

SPEND_CREDITS

SpentCredits

Others

RATE

Rated

Others

SUBSCRIBE

SignUp

Sign Up

CUSTOM

Lead

Others