SAN Discrepancy

The main sources of discrepancies apply to all SANs that connect with Branch. Additional details can be found in our Common Sources of SAN Reporting Discrepancies.

Cost, Click & Impressions

Google counts conversion day for click and impression so if you are comparing day by day it will be different.

• On the day that you click, Google is calling it the date of the install.
• Whereas Branch is calling the date as the date of the installs even if it might be three days later.

리포트를 클릭하십시오

Google Adwords Valuetrack 파라미터

Branch utilizes Google's Valuetrack parameters to collect more detailed information on the source of an ad click. Furthermore, we dynamically map Adword's campaign id and network parameters to a Branch Link's campaign analytics Campaign and Channel tags respectively. Leave these tags blank to have them dynamically mapped.

See below for a table of Valuetrack parameters collected by default through Branch's Ad links and refer to the table in Google's Valuetrack for more parameters to append.

유니버설 앱 캠페인 (UAC)

• Google Ads UAC UI에 link가 허용되지 않으므로 Google은 클릭 수에 대해서만 리포트합니다 (Google ' 의 리포트 API를 통해).
• 개별 UAC 클릭은 Branch의 Liveview 대시보드, 웹훅 또는 추출에 나타나지 않습니다.
• 'unique한 'UAC 데이터는 광고 분석 대시보드에서 볼 수 없습니다 (일반 검색 캠페인과 같은 비 UAC는 모든 Branch 대시보드의 클릭에 대해 리포트합니다)
• UAC 클릭에 대한 리포트는 3시간마다 수행됩니다.
• Branch는 설치 또는 앱 참여로 이어진 Google Ads 캠페인의 클릭에 대해서만 리포트합니다.

Missing/Duplicated Click Data for Web-based Campaign

Click data for web campaigns is available with full breakdowns, but there are specific requirements for setting up web campaigns. Please see the SAN Web Tracking guide for more information on setting up web campaigns.

Conversion

View-Through Conversions

기본적으로 Google Ads는 리포트에서 별도의 열에 뷰스루 전환 수를 포함합니다. Branch에서 임프레션 창을 사용하도록 설정한 경우 VTC 설치 및 이벤트 (다른 파트너와 일치하는 클릭이 없을 때)를 표시 할 수도 있습니다. 이들은 설치 및 이벤트 수로 그룹화되며 Branch 리포트에서 'last attributed touch type'을 이용해 분류될 수 있습니다. Google Adwords 파트너 관리의 어트리뷰션 설정 탭에서 이 어트리뷰션을 사용하도록 설정을 관리 할 수 있습니다.

Conversion Table in Google Ads

When viewing a campaign, it shows the sum of all conversion events that apply to it. To view by conversion, navigate to Segment > Conversions > Conversion name, in order to clearly see the breakdown of your campaign's conversions.

Missing Conversions in Google Ads

Ensure that, in the Google Ads dashboard, you have imported all Branch events that you want to see in Google Ads.

Different Conversion Counts

While we should always expect around a 5% discrepancy due to time zone differences and the like, if you are seeing significant discrepancies, it could be an indication of a broader problem.

The first thing to do is to make sure you Configure Attribution Windows.

Another source of discrepancies is the fact that attribution is based upon click time in Google Ads, whereas it is based upon conversion time in the Branch Dashboard. This will sometimes show different numbers in the two dashboards. This usually does not affect install numbers because install usually happens same-day as click, but it will have an impact on downstream events where events can sometimes occur up to 90 days after a click.

Google은 UAC 내의 iOS 검색 트래픽을 제외한 거의 모든 앱 전환에 대한 어트리뷰션 데이터를 전송하며, 현재 독립형 (UAC 외부) YouTube TrueView의 Branch 전환을 확인하지 않습니다 (TrueView 전환 서포트는 개발 중).

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iOS Campaigns Search Inventory

As of July 2019, Google has stopped reporting on installs from iOS App Campaign Search Inventory.

마지막으로 Google Ads는 리포트를 최대 24시간까지 지연시킬 수 있습니다. 트레일링 방식으로 캠페인을 측정하는 것이 가장 좋습니다.

Misaligned UAC Data

Google installs should have the full range of compare by options in the Branch Dashboard. However, clicks, impressions, and cost data for UAC are imported via the Google Ads Reporting API, as noted above. The Google Ads Reporting API does not necessarily provide the same breakdowns that Branch can create with raw install events, so there may be cases where the Branch Dashboard cannot compare by the same dimensions for clicks vs installs.