필터

iOS 14에 대비하기 위해 Branch 고객이 어떤 조치를 취해야 합니까?

iOS 14 업데이트를 완료하기 위해 다음 세 가지 조치가 취해졌는지 확인하는 것이 좋습니다.

  1. Ensure SKAdNetwork (SKAN) implementation. SKAdNetwork is Apple's attribution framework, facilitating ad measurement without device-level data. SKAdNetwork integration instructions are available here.
  2. Decide whether to show the App Tracking Transparency prompt, and integrate it if you decide to do so. If you want to continue receiving device-level ad attribution data, your users will need to opt in via the new ATT permissions prompt. Technical implementation steps are available here. We have also published a blog post with implementation best practices to optimize your opt-in rate.
  3. Engage with your ad networks to test SKAN-based attribution. We recommend reaching out to your network partners to discuss any campaign configuration updates. For a list of ad networks that have completed SKAN setup, click here.

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