What is the difference between your previous Facebook Ads product, and the new Facebook Ads product?

Branch is a Facebook Mobile Measurement Partner (MMP). This means we are partnering with Facebook to more accurately attribute your installs, opens and custom events back to Facebook ad campaigns!

The major differences: we can use this product without a Branch deep link. No need to manually create Branch links and add them to Facebook ads!

If you use a Branch deep link, we will still return the Branch deep link information in app so that you can deep link your users to content. Attributed events will not have the Branch deep link information, but rather the Facebook ad campaign information. This info cannot be passed along to third parties via our Data Integrations.