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Get Started
Get Started With FAQs
Attribution & Methodology
Attribution & Methodology FAQs
Branch Attribution Logic & Settings FAQs
How does Limit Ad Tracking impact Branch attribution?
Create Branch Links
Create Branch Links FAQs
Quick Links FAQs
How can I create a Quick Link for Snapchat?
Does a Branch generated QR code have an expiration date?
Why do I have to click on 'Load More' to find my link when searching Quick Links?
Links Generated via API Are Not Showing in the Dashboard
Are "opens" included in "installs" or are they exclusive?
Troubleshoot Deep Links FAQs
Deep links do not open the app
Viewing deep link data
View deep link stats
Deep links in China
Branch links in Snapchat Stories iOS
Ad Links FAQs
Why am I seeing an error 'The link is not formatted properly' when trying to click on an Ad link?
Universal Ads Reporting FAQs
Universal Ads Reporting FAQs
What does this "deeplink_no_attribution=true" mean? Should we change it to false for attribution to work?
Most sites would refer to Day 0 as the day the person installed the app - wouldn't it be 100%? Can you tell me what you mean by Day 0 and Day 1?
Unable to view clicks and other stats for links created through the API
Cohort Analytics FAQs
In Cohorts, why is the number of "users" not the same as "Day 0"? Shouldn't those numbers be equal because every user opens the app when they first install it?
Universal Ads SANs
Universal Ads SANs FAQs
Facebook Ads FAQs
What is Facebook MMP?
How does Branch attribute events to Facebook ads?
Do I need the Facebook SDK in order for Branch to attribute installs, opens and other events back to Facebook?
How can I use deep links in Facebook ads?
How can I attribute conversion events to Facebook ads?
What are the permissions you ask for as part of the onboarding process, and why?
What is each piece of information needed during the onboarding process, and why?
I can't see the ad account I want to use at all
What is the difference between your previous Facebook Ads product, and the new Facebook Ads product?
Does Branch provide view-through (impression) attribution for Facebook?
Does Branch allow exporting view-through attributed data?
How do I upgrade from the old Facebook integration to the new Facebook integration?
I think I previously had Facebook enabled...
What happens to campaigns in which I'm using deep links?
Do I need to remove deep links from my Facebook ads.
Does this new Facebook MMP functionality cover web campaigns?
Can I get Facebook data out?
The data on Facebook and the data on Branch does not line up!
How can I change the authentication user id for Facebook/Google Ads integration on Branch?
SAN Deferred Deep Linking FAQs
Will my app get back Branch deep link data?
How can I test SAN deferred deep linking for Facebook?
Do I need to update my app for SAN Deferred Deep Linking?
Is the Facebook SDK required for SAN deferred deep linking?
Will I get any ad data from SANs, including impressions?
If there are multiple recent clicks, such as a Facebook click then a click on an email, which deep link data will I receive in app?
What if I want data for reinstalls or opens?
Journeys FAQs
Journeys FAQs
Customize Journeys FAQs
Can I add a 2 lines of text to my Journeys?
Can I use a custom font for Journeys?
Can I localize the text of my Journeys?
Can I prevent a Journey from showing with Javascript?
Can we close a Journey Programmatically?
Can I trigger a Journey to show?
Is there a way to disable Journeys animations?
Is there a way to set up a listener function to listen to events?
What are the limitations to has_app?
Force a Journey to auto-open the app for users that have it installed
Configure Journeys Banner to Redirect to a Website
Schedule Journeys FAQs
When does a Journey become active or stopped?
How do I set an end date for a Journey with a recurring schedule?
Referring Link Data FAQs
Is there a way to preserve or discard referring link data?
Journeys Analytics FAQs
Is there a way where I can view the analytics of Journeys created through Web SDK?
Troubleshoot Journeys FAQs
The "Has the app" installed filter is not working in test mode
I am using the Journeys filter for metadata but it is not working on my web page. Metadata is set as "abc":123
Dashboard Configuration FAQs
Dashboard Configuration FAQs
Configure Link Behaviors for Redirects and Link Domain FAQs
Why are Branch deep links redirecting to Desktop Fallbacks on iPad?
Can I have multiple custom domains for 1 app?
When the link is clicked from Chrome/Gmail, it redirects to fallback_url even when the app is already installed.
Attribution Windows FAQs
What is the time range for deep link duration/match duration?
Can I get link-level Attribution Windows in minutes?
Desktop SMS & Text Me the App FAQs
What are the SMS rate limits?
Can I use this service for international phone numbers?
I've sent myself multiple texts just now and only received the first few, what's going on?
Why is my (non US) phone number isn't working?
Why have the SMS links sent from Text Me The App expired?
Unwanted Text Me the App link for $cannonical_url in sendSMS of Web SDK
Deepviews FAQs
Can I change my app icon?
Can I change my app icon that appears in social media posts?
Can I edit a Deepview template?
Can I add Javascript to my custom Deepview template?
Universal Email FAQs
Universal Email FAQs
Troubleshoot and Test Universal Email
When I add CNAME all my links redirect to https://branch.io.
What do the Universal Email validation errors/warnings mean and how can I fix them?
Why is there an additional Safelink redirect on top of my Click Tracking Domain?
Universal Email Partner FAQs
How can I request a new Universal Email partner?
How can I send additional data to my ESP?
Data Feeds
Data Feeds FAQs
Webhooks FAQs
Why is my webhook not firing?
Tools
Tools FAQs
Liveview FAQs
Why is my link is showing the same campaign name although I am sending dynamic values via query parameters.
Why am I able to see revenue data on Liveview but it does not show up on the analytics page?
Account Settings FAQs
Account Settings FAQs
SSO FAQs
Is there a fallback option to sign in to the dashboard when SSO is enabled?
Does Branch support just-in-time or SCIM account provisioning?
How much does SSO cost?
Account and Profile Settings FAQs
Why am I not able to see my App on the Dashboard?
MANAGE USERS & PERMISSIONS
Manage Users & Permissions FAQs
Manage Agency Access FAQs
How can I manage individual agency users access levels?
Billing
Billing FAQs
What happens if I sign up partway through the month?
What happens if my credit card is not accepted (Error 322)?
When will I be billed?
What payment methods are accepted?
SDK FAQs
SDK FAQs
Web SDK FAQs
Does the Web SDK script run in an iframe?
iOS SDK FAQs
iOS Redirect is Not Working and I Have Universal Links Enabled
Email deep links work on Android but do not open the app directly on iOS.
Android SDK FAQs
Android app crashes when opening from a Branch Link
How do I know if my Android app links are configured properly?
Android app calls Branch multiple times when resuming
Google Play removed the app from the store Your app is uploading users’ installed package information to https://api.branch.io/v1/applist without a prominent disclosure.
Xamarin SDK FAQs
Value can not be null error in Xamarin SDK
APIs FAQs
APIs FAQs
Daily Exports FAQs
I am setting the Identity ID through the SDK code. How can I view it on the Dashboard?
iOS 14 FAQs
iOS 14 FAQs
Branch SDK FAQs
Do I need to update the Branch SDK for iOS 14?
Does the Branch SDK automatically trigger the IDFA prompt?
What code do I need to add to include the IDFA prompt?
What about tvOS, macOS, etc?
Test the Branch iOS / Android / Web SDK
Troubleshoot SKAdNetwork Mobile Integration
I don't see SKAdNetwork campaign data in the Branch Sources dashboard
I'm not seeing my event metadata in the SKAdNetwork dashboard
I updated my app for SKAdNetwork, but how can I test that events are being attributed?
I updated my app for SKAdNetwork, but I do not see my test data in the Branch dashboard
I'm seeing far less conversions than expected after updating my app for SKAdNetwork
SKAdNetwork FAQs
If a download happens in the US vs. another country, will that country code information be passed in the campaign name?
For the Conversion Value, will there be a unified view of how the value is passed for all SANs? Who will provide the mapping for the events to the specific values(integers) for each SAN?
Do installs need a conversion value?
On Branch dashboard, will the IDFA and PM attribution numbers be lumped together or line itemized?
Does SKAdNetwork provide any attribution for owned & organic installs?
Am I limited to 100 campaign IDs per network or per app?
For SKAN, is it only post-click or also post-impression data that will be sent to the ad network (and subsequently Branch)? So for Facebook for example, if view-through conversions are important to a client, will that stil be surfaced in Facebook post-iOS14?
What happens if a user keeps doing in-app action with highest conversion value within the Looping Timer with SKAN?
On the SKAdNetwork postback, what are 'Transaction id' and 'Attribution-signature'?
If a user already has the app, will I receive SKAdNetwork conversion data?
How will your systems handle IDFA’s when the value is all zeros?
Can I choose when to show the Allow Tracking modal to the user? Is it mandatory to ask for the permission on the first open?
Will SKAdNetwork data be present in Branch exports?
How will Apple Search Ads work in this new IDFA-less world? Are they still planning on firing back payloads for attribution purposes at a device level, or are they moving that to full SKAN?
With the loss of IDFA in iOS 14, how are Self Attributing Networks managing View Through Attribution (VTA)?
Does Branch still capture IDFV for log level exports, 3rd party SDK, BI tools, CCPA, or GDPR compliance?
If the user installs from an SKAdNetwork campaign, will Branch SDK still send events to Branch servers in parallel to sending the conversions to Apple? Will that data will be ‘organic’ in analytics and exports?
Who defines the conversion event values? How is it determined which value will be sent back?
Using the SKAdNetwork framework: if a customer installs and purchases, the advertiser won’t get both postbacks from Apple?
Does Branch have a campaign-id → readable name mapping?
For campaigns with Ad Networks who allow tracking links, what is the recommendation around using links vs SKAdNetwork? Are there risks of duplicate attribution?
What happens if I do not update my Branch SDK for iOS 14?
Once a user opts-in to IDFA tracking, can it be connected to that user’s previous activity before IDFA opt-in?
Do I need to change anything on Branch Initialization, so that Branch only fires after the AppTrackingTransparency pop-up opened?
How can I test SKAN once I have implemented IOS SDK and updated the dashboard?
What is the attribution window between click and install with SKAdNetwork?
What happens if the advertiser app integrates multiple SDK and send multiple event data?
Is XCode12 required for the newest version of the Branch SDK?
If the Branch SDK is not updated at launch of iOS 14, will all newly acquired users have an IDFA value of 0 by default or only iOS 14 users? ie. Will we lose visibility on all iOS users or only those with the new OS?
Facebook & iOS 14 FAQs
Why isn’t Facebook asking for IDFA?
Why is Facebook recommending a separate ad account for iOS 14 campaigns?
Will Facebook pass SKAdNetwork data back to MMPs (including Branch)?
What is Facebook Advanced Matching?
What SDK(s) does my customer need to run Mobile App Install (MAI) and App Engagement Optimization (AEO) campaigns on Facebook on iOS 14?
Get Started
Get Started With FAQs
Attribution & Methodology
Attribution & Methodology FAQs
Branch Attribution Logic & Settings FAQs
How does Limit Ad Tracking impact Branch attribution?
Create Branch Links
Create Branch Links FAQs
Quick Links FAQs
How can I create a Quick Link for Snapchat?
Does a Branch generated QR code have an expiration date?
Why do I have to click on 'Load More' to find my link when searching Quick Links?
Links Generated via API Are Not Showing in the Dashboard
Are "opens" included in "installs" or are they exclusive?
Troubleshoot Deep Links FAQs
Deep links do not open the app
Viewing deep link data
View deep link stats
Deep links in China
Branch links in Snapchat Stories iOS
Ad Links FAQs
Why am I seeing an error 'The link is not formatted properly' when trying to click on an Ad link?
Universal Ads Reporting FAQs
Universal Ads Reporting FAQs
What does this "deeplink_no_attribution=true" mean? Should we change it to false for attribution to work?
Most sites would refer to Day 0 as the day the person installed the app - wouldn't it be 100%? Can you tell me what you mean by Day 0 and Day 1?
Unable to view clicks and other stats for links created through the API
Cohort Analytics FAQs
In Cohorts, why is the number of "users" not the same as "Day 0"? Shouldn't those numbers be equal because every user opens the app when they first install it?
Universal Ads SANs
Universal Ads SANs FAQs
Facebook Ads FAQs
What is Facebook MMP?
How does Branch attribute events to Facebook ads?
Do I need the Facebook SDK in order for Branch to attribute installs, opens and other events back to Facebook?
How can I use deep links in Facebook ads?
How can I attribute conversion events to Facebook ads?
What are the permissions you ask for as part of the onboarding process, and why?
What is each piece of information needed during the onboarding process, and why?
I can't see the ad account I want to use at all
What is the difference between your previous Facebook Ads product, and the new Facebook Ads product?
Does Branch provide view-through (impression) attribution for Facebook?
Does Branch allow exporting view-through attributed data?
How do I upgrade from the old Facebook integration to the new Facebook integration?
I think I previously had Facebook enabled...
What happens to campaigns in which I'm using deep links?
Do I need to remove deep links from my Facebook ads.
Does this new Facebook MMP functionality cover web campaigns?
Can I get Facebook data out?
The data on Facebook and the data on Branch does not line up!
How can I change the authentication user id for Facebook/Google Ads integration on Branch?
SAN Deferred Deep Linking FAQs
Will my app get back Branch deep link data?
How can I test SAN deferred deep linking for Facebook?
Do I need to update my app for SAN Deferred Deep Linking?
Is the Facebook SDK required for SAN deferred deep linking?
Will I get any ad data from SANs, including impressions?
If there are multiple recent clicks, such as a Facebook click then a click on an email, which deep link data will I receive in app?
What if I want data for reinstalls or opens?
Journeys FAQs
Journeys FAQs
Customize Journeys FAQs
Can I add a 2 lines of text to my Journeys?
Can I use a custom font for Journeys?
Can I localize the text of my Journeys?
Can I prevent a Journey from showing with Javascript?
Can we close a Journey Programmatically?
Can I trigger a Journey to show?
Is there a way to disable Journeys animations?
Is there a way to set up a listener function to listen to events?
What are the limitations to has_app?
Force a Journey to auto-open the app for users that have it installed
Configure Journeys Banner to Redirect to a Website
Schedule Journeys FAQs
When does a Journey become active or stopped?
How do I set an end date for a Journey with a recurring schedule?
Referring Link Data FAQs
Is there a way to preserve or discard referring link data?
Journeys Analytics FAQs
Is there a way where I can view the analytics of Journeys created through Web SDK?
Troubleshoot Journeys FAQs
The "Has the app" installed filter is not working in test mode
I am using the Journeys filter for metadata but it is not working on my web page. Metadata is set as "abc":123
Dashboard Configuration FAQs
Dashboard Configuration FAQs
Configure Link Behaviors for Redirects and Link Domain FAQs
Why are Branch deep links redirecting to Desktop Fallbacks on iPad?
Can I have multiple custom domains for 1 app?
When the link is clicked from Chrome/Gmail, it redirects to fallback_url even when the app is already installed.
Attribution Windows FAQs
What is the time range for deep link duration/match duration?
Can I get link-level Attribution Windows in minutes?
Desktop SMS & Text Me the App FAQs
What are the SMS rate limits?
Can I use this service for international phone numbers?
I've sent myself multiple texts just now and only received the first few, what's going on?
Why is my (non US) phone number isn't working?
Why have the SMS links sent from Text Me The App expired?
Unwanted Text Me the App link for $cannonical_url in sendSMS of Web SDK
Deepviews FAQs
Can I change my app icon?
Can I change my app icon that appears in social media posts?
Can I edit a Deepview template?
Can I add Javascript to my custom Deepview template?
Universal Email FAQs
Universal Email FAQs
Troubleshoot and Test Universal Email
When I add CNAME all my links redirect to https://branch.io.
What do the Universal Email validation errors/warnings mean and how can I fix them?
Why is there an additional Safelink redirect on top of my Click Tracking Domain?
Universal Email Partner FAQs
How can I request a new Universal Email partner?
How can I send additional data to my ESP?
Data Feeds
Data Feeds FAQs
Webhooks FAQs
Why is my webhook not firing?
Tools
Tools FAQs
Liveview FAQs
Why is my link is showing the same campaign name although I am sending dynamic values via query parameters.
Why am I able to see revenue data on Liveview but it does not show up on the analytics page?
Account Settings FAQs
Account Settings FAQs
SSO FAQs
Is there a fallback option to sign in to the dashboard when SSO is enabled?
Does Branch support just-in-time or SCIM account provisioning?
How much does SSO cost?
Account and Profile Settings FAQs
Why am I not able to see my App on the Dashboard?
MANAGE USERS & PERMISSIONS
Manage Users & Permissions FAQs
Manage Agency Access FAQs
How can I manage individual agency users access levels?
Billing
Billing FAQs
What happens if I sign up partway through the month?
What happens if my credit card is not accepted (Error 322)?
When will I be billed?
What payment methods are accepted?
SDK FAQs
SDK FAQs
Web SDK FAQs
Does the Web SDK script run in an iframe?
iOS SDK FAQs
iOS Redirect is Not Working and I Have Universal Links Enabled
Email deep links work on Android but do not open the app directly on iOS.
Android SDK FAQs
Android app crashes when opening from a Branch Link
How do I know if my Android app links are configured properly?
Android app calls Branch multiple times when resuming
Google Play removed the app from the store Your app is uploading users’ installed package information to https://api.branch.io/v1/applist without a prominent disclosure.
Xamarin SDK FAQs
Value can not be null error in Xamarin SDK
APIs FAQs
APIs FAQs
Daily Exports FAQs
I am setting the Identity ID through the SDK code. How can I view it on the Dashboard?
iOS 14 FAQs
iOS 14 FAQs
Branch SDK FAQs
Do I need to update the Branch SDK for iOS 14?
Does the Branch SDK automatically trigger the IDFA prompt?
What code do I need to add to include the IDFA prompt?
What about tvOS, macOS, etc?
Test the Branch iOS / Android / Web SDK
Troubleshoot SKAdNetwork Mobile Integration
I don't see SKAdNetwork campaign data in the Branch Sources dashboard
I'm not seeing my event metadata in the SKAdNetwork dashboard
I updated my app for SKAdNetwork, but how can I test that events are being attributed?
I updated my app for SKAdNetwork, but I do not see my test data in the Branch dashboard
I'm seeing far less conversions than expected after updating my app for SKAdNetwork
SKAdNetwork FAQs
If a download happens in the US vs. another country, will that country code information be passed in the campaign name?
For the Conversion Value, will there be a unified view of how the value is passed for all SANs? Who will provide the mapping for the events to the specific values(integers) for each SAN?
Do installs need a conversion value?
On Branch dashboard, will the IDFA and PM attribution numbers be lumped together or line itemized?
Does SKAdNetwork provide any attribution for owned & organic installs?
Am I limited to 100 campaign IDs per network or per app?
For SKAN, is it only post-click or also post-impression data that will be sent to the ad network (and subsequently Branch)? So for Facebook for example, if view-through conversions are important to a client, will that stil be surfaced in Facebook post-iOS14?
What happens if a user keeps doing in-app action with highest conversion value within the Looping Timer with SKAN?
On the SKAdNetwork postback, what are 'Transaction id' and 'Attribution-signature'?
If a user already has the app, will I receive SKAdNetwork conversion data?
How will your systems handle IDFA’s when the value is all zeros?
Can I choose when to show the Allow Tracking modal to the user? Is it mandatory to ask for the permission on the first open?
Will SKAdNetwork data be present in Branch exports?
How will Apple Search Ads work in this new IDFA-less world? Are they still planning on firing back payloads for attribution purposes at a device level, or are they moving that to full SKAN?
With the loss of IDFA in iOS 14, how are Self Attributing Networks managing View Through Attribution (VTA)?
Does Branch still capture IDFV for log level exports, 3rd party SDK, BI tools, CCPA, or GDPR compliance?
If the user installs from an SKAdNetwork campaign, will Branch SDK still send events to Branch servers in parallel to sending the conversions to Apple? Will that data will be ‘organic’ in analytics and exports?
Who defines the conversion event values? How is it determined which value will be sent back?
Using the SKAdNetwork framework: if a customer installs and purchases, the advertiser won’t get both postbacks from Apple?
Does Branch have a campaign-id → readable name mapping?
For campaigns with Ad Networks who allow tracking links, what is the recommendation around using links vs SKAdNetwork? Are there risks of duplicate attribution?
What happens if I do not update my Branch SDK for iOS 14?
Once a user opts-in to IDFA tracking, can it be connected to that user’s previous activity before IDFA opt-in?
Do I need to change anything on Branch Initialization, so that Branch only fires after the AppTrackingTransparency pop-up opened?
How can I test SKAN once I have implemented IOS SDK and updated the dashboard?
What is the attribution window between click and install with SKAdNetwork?
What happens if the advertiser app integrates multiple SDK and send multiple event data?
Is XCode12 required for the newest version of the Branch SDK?
If the Branch SDK is not updated at launch of iOS 14, will all newly acquired users have an IDFA value of 0 by default or only iOS 14 users? ie. Will we lose visibility on all iOS users or only those with the new OS?
Facebook & iOS 14 FAQs
Why isn’t Facebook asking for IDFA?
Why is Facebook recommending a separate ad account for iOS 14 campaigns?
Will Facebook pass SKAdNetwork data back to MMPs (including Branch)?
What is Facebook Advanced Matching?
What SDK(s) does my customer need to run Mobile App Install (MAI) and App Engagement Optimization (AEO) campaigns on Facebook on iOS 14?
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Attribution & Methodology FAQs
Suggest Edits
Branch Attribution Logic & Settings FAQs
Updated 22 days ago
Attribution & Methodology FAQs
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Updated 22 days ago