How can I attribute conversion events to Facebook ads?

First, make sure you have set up the integration with Facebook MMP on the Branch Dashboard. Second, set up tracking for Standard Events. It's that simple! We will automatically attribute events to Facebook ads.

Facebook will not accept custom event names over 40 characters or those that start with a hyphen, and will only accept letters, numbers, hyphens, spaces, and underscores. Branch will automatically truncate event names over 40 characters and may further sanitize your event names to help ensure they pass validation. For example:

  • Event name entered: This & Is & A * Bad Event That's So SO SOOOOOO Long
  • Sanitized by Branch to: This Is A _ Bad Event That_s So SO S

There are advanced options for tracking events, which you can read more about below.


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