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Dispatch: Adobe Analytics Data Connector Deprecation

July 29, 2021 | Updates & Announcements



As you are probably aware, Adobe will discontinue the Data Connectors Integrations on August 1, 2021. This will not affect any existing data flow between Branch and Adobe Analytics.

While the current integration will remain active, we have launched a new integration to support the latest changes called Adobe Analytics (Processing Rules). If you are satisfied with the current data being sent from Branch to Adobe Analytics, then no action is needed; However, if you would like to configure the data manually, you may migrate to the new Processing Rules Integration.

Migrating to the Processing Rules Integration will require disabling the Data Connectors Integration on the Branch Dashboard first before enabling the Processing Rules Integration. There will be a brief pause in data during the migration unless you use a completely separate Report Suite ID when enabling the Processing Rules Integration. Additional details and instructions on migration can be found in the documentation.

If you have any questions about migration, don’t hesitate to reach out to your Branch account team or our wonderful support team.