Are the number of 'Opens' included in the number of 'Installs' reported on Branch Dashboard?
Opens are not included in installs. If a user who already has the app clicks on the link and opens the app, it is counted as an open. If the app is not installed, the user is taken to the app/play store to install the app. The first time they open the app after the install is counted as an install.
Updated over 2 years ago