The match duration or the deep link duration is the time that Branch allows a click to remain outstanding and be eligible to be matched with a new app session. It can be set for any time between 1 minute and 10,080 minutes. By default, it is set to 2 hours (~ 120 mins). You can manage this setting via Attribution Windows. You can also override the match duration for deep link matching when creating the link via API.
Updated about a year ago