Renaming campaigns, ad sets, and ads

If you rename a campaign, ad set, ad, or creative on the Facebook dashboard, then it can result in weird discrepancies between Branch and Facebook. If you change the campaign name, for example, Branch will nearly immediately start tracking all new installs (and other events) using the new campaign name. However, we will not reclassify existing events as having the new campaign name.

Rest assured, however, that we are treating the data properly. Though we do not expose it on our Dashboard as of early 2018, we also track data by campaign id, ad set id, ad id, and creative id. These do not change with a rename. You can view this data using and of our Data Feeds products!