Search specific term/phrase surrounded by double quotes. e.g. “deep linking”
Exclude records that contain a specific term prefixed with a minus. e.g. Android -Firebase

Can Branch track impressions on Desktop?

Impressions are recorded for both Desktop and mobile platforms. However, VTA (View through attribution) is only applicable for mobile as the device identifiers (AAID and IDFA) are mandatory for attribution. Any conversions recorded without the device identifiers are counted as Organic.

See View Through Attribution Process for more information.