iPad Redirects to Website

When clicking on a Branch link from an iPad, users are being redirected to the website and not the App Store. With the release of OS 13+, the iPad is now reporting as a desktop because Apple is sending the user agent as macOS. You can do one of two things to resolve the issue:

  1. Set an $ipad_url on the link-level
  2. Or, set the iPad fallback in the Advanced Mobile Redirects section of link settings in the Branch dashboard to the iTunes link for your app.