Track custom events with Facebook

In addition to tracking installs and Facebook app events (see Tracking other conversion events above), you can also have Branch attribute custom events. To do so, we must send those events to Facebook.

When tracking custom events that have no equivalent Facebook App Event, you have 2 options:

  1. enable: Branch will send custom events to Facebook. this allows us to get attribution data from Facebook. (default)
  2. disable: Use this option if you do not want Branch attributing custom events. In some cases, we may still be able to attribute these custom events based on previously retrieved attribution data from Facebook. But we will not send any custom events to Facebook in order to get attribution data back.