Facebook MMP event options


Event Options

To see the options below on the Branch Dashboard, click here.

Branch + Facebook MMP allows you to attribute events back to your Facebook ad campaigns. Branch sends events to Facebook, along with metadata including advertising ID. Facebook then returns info on the ad that the user last viewed or clicked, if any. Branch then surfaces this on our Dashboard, and conditionally* makes this data available in our Data Feeds product.

Partners have several options when it comes to sending events to Facebook. These are discussed below.