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The data on Facebook and the data on Branch does not line up!

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FAQs Overview

Attribution & Methodology

Attribution & Methodology FAQs
Branch Attribution Logic & Settings FAQs

Create Branch Links

Branch Links FAQs
Quick Links FAQs
Is there a way to split clicks and events for a link between a direct click and a QR code scan?
Troubleshoot Deep Links FAQs
Ad Links FAQs
- Can we create a QR Code for Ad Links?
- Why am I seeing an error 'The link is not formatted properly' when trying to click on an Ad link?
Web Only Links FAQs
- [iOS] Web Only Link opens the App instead of Web
- [Android] Web Only Link opens the App instead of Web
iOS Links FAQs
- Safari error: "Safari cannot open this page because address is invalid"
NativeLink™ FAQs
- Will NativeLink show for users with the app installed?
- Will NativeLink override my existing Branch Deepviews?

Ads Reporting FAQs

Ads Reporting FAQs
Cohort Analytics FAQs
- In Cohorts, why is the number of "users" not the same as "Day 0"? Shouldn't those numbers be equal because every user opens the app when they first install it?

Ads SANs

Ads SANs FAQs
- How can I prevent sending specific events to Self-Attributing Networks like Facebook and Google?
- How do I set up impression tracking?
Facebook Ads FAQs
Facebook Ads Advanced Options
SAN Deferred Deep Linking FAQs
Apple Search Ads FAQs
- Why does CAMPAIGN or CAMPAIGN ID for Apple Search Ads in Branch Show "CampaignName" and "1234567890"?
Google Ads FAQs
Twitter Ads
- "Multiple Provider Ids" error trying to use Twitter as an Ad partner

Journeys FAQs

Journeys FAQs
Google PageSpeed Insights & SEO FAQs
- Reducing Cumulative Layout Shift (CLS)
- Do Branch Journeys get flagged by Google as a poor CX and hurt SEO?
Customize Journeys FAQs
Schedule Journeys FAQs
Referring Link Data FAQs
- Is there a way to preserve or discard referring link data?
Journeys Analytics FAQs
- Is there a way where I can view the analytics of Journeys created through Web SDK?
Troubleshoot Journeys FAQs

Dashboard FAQs

Dashboard FAQs
Configure Link Behaviors for Redirects and Link Domain FAQs
Attribution Windows FAQs
- What is the time range for deep link duration/match duration?
- Can I get link-level Attribution Windows in minutes?
Deepviews FAQs

Email FAQs

Email FAQs
Troubleshoot and Test Email
Email Partner FAQs
- How can I request a new Universal Email partner?
- How can I send additional data to my ESP?
Email Use Cases

Data

Webhook FAQs
- What is the retry logic for webhooks?
Segment FAQs
- How do I pass Segment Anonymous ID in React Native when configuring Segment Export?

Tools

Tools FAQs
Liveview FAQs
- Why is my link is showing the same campaign name although I am sending dynamic values via query parameters.
- Why am I able to see revenue data on Liveview but it does not show up on the analytics page?

Account Settings FAQs

Account Settings FAQs
SSO FAQs
- Does Branch support just-in-time or SCIM account provisioning?
Account and Profile Settings FAQs

MANAGE USERS & PERMISSIONS

Manage Users & Permissions FAQs
Manage Agency Access FAQs
Why can't my Ad Partner access the dashboard?

Billing

Billing FAQs

SDK FAQs

SDK FAQs
- Test the Branch iOS / Android / Web SDK
Web SDK FAQs
- Does the Web SDK script run in an iframe?
- How can I integrate the Web SDK in a Wordpress website?
iOS SDK FAQs
Android SDK FAQs
Xamarin SDK FAQs
- Value can not be null error in Xamarin SDK

APIs FAQs

APIs FAQs
Daily Exports FAQs
- I am setting the Identity ID through the SDK code. How can I view it on the Dashboard?
- AAIDs in invalid format in exports
Custom Exports FAQs
- Why do I receive an error creating Custom Exports while trying to run a custom export from a Test environment app?

iOS 14 FAQs

iOS 14 FAQs

Android 12 FAQs

Android 12 FAQs

Updates & Announcements

Updates & Announcements

Fraud

Click and Impression Abuse Thresholds

Ads

Ads FAQs
Ads (non-SANs) FAQs
Why are the ads macros/parameters not visible in the dashboard?
How do I sign up as a Branch partner to run campaigns for my Advertisers.

TUNE

TUNE Migration Guide

Data Privacy

Data Privacy FAQs
- Is Branch HIPAA Compliant?

Branch University

Branch University FAQs

The data on Facebook and the data on Branch does not line up!

Please see Sources of Discrepancies between Facebook and Branch.

Updated about 4 years ago

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