Please make sure the timezone is the same for your Facebook ad account and your Branch account.
You can see the timezone used by your Branch account here.
You can see the timezone used by your Facebook ad account here. If you are using multiple ad accounts with Branch, be sure to align the timezones of each of them.
If you are unable to align all timezones, you may notice some data on the Branch Dashboard does not line up exactly with data on the Facebook Dashboard. However, data will not be lost, but merely shifted between days. Summing figures over longer periods of time should greatly diminish the effect of having inconsistent time zones.
Updated over 3 years ago