We are recording Android and iOS installs why don't I see any installs attributed to ad-partners like Facebook and Google?

For deterministic attribution with a 100% match guarantee, device identifiers (AAID and IDFA) are a must.

If you see absolutely 0 install data coming through from your ad-partner integration, it's possible that you're not collecting Google Advertising ID (GAID/AAID) on Android or IDFA on iOS.

  • iOS: Add the AdSupport.framework and read this extra info about submitting to the store.
  • Android: Add Google Play Services so that we can collect GAID. See here.