We are recording Android and iOS installs why don't I see any installs attributed to ad-partners like Facebook and Google?

  • Updated on Mar 17, 2025
  • Published on Feb 14, 2025

For deterministic attribution with a 100% match guarantee, device identifiers (AAID and IDFA) are a must.

If you see absolutely 0 install data coming through from your ad-partner integration, it's possible that you're not collecting Google Advertising ID (GAID/AAID) on Android or IDFA on iOS.

  • iOS: Add the AdSupport.framework.

  • Android: Add Google Play Services so that we can collect GAID.