Dispatch: Ad Networks Support for Cost on Links

September 1, 2021 | Updates & Announcements

Overview

In partnership with specific ad networks, Branch now supports ingesting cost data through Branch Ad Links with new parameters. Support for cost ingestion will give you a much more holistic view of your ad performance when looking at reports in the Branch Dashboard. This new capability will save time so you don't have to view individual ad network accounts to understand ROI on ad spend.

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Required action:

For new campaigns, make sure you create a brand new Branch Ad Link to support cost data ingestion.

New Cost-Related Parameters

ParameterDescriptionRequired?
~costCost amountYes
~cost_currencyCurrency of the cost

By default, currency will be set to USD.
No
~cost_modelSupported cost model for reporting:
- CPC = Cost/Clicks

- CPM = Cost/(Impressions/1000)

- CPI = Cost/Installs
Yes

Supported Ad Networks

Ad Network
AdAction
AdAction Engage
AdColony Performance Media
AdDeals
adMobo
Adsbalance
Adxperience
Altrooz
Appbooster
Appcoachs
Appnext
AppOnboard
BidMotion
Cashtree For Indonesia
ClearPier ClearBuy
Collectcent Digital Media
Criteo
Criteo Web
Digi Reliable Solutions
HasOffers
Hubscale
ironSource Aura
Liftoff
Manage
MoBrain
Mobusi
MOLOCO
Samsung Mobile 2
SmoorfApp
SVG Media
Tabatoo
Tapjoy
Taptica
Tyroo
Urban Connection
Vishibility

FAQs

What will happen to my existing Branch Ad Links?

Your existing Branch Ad Links will still function as normal, but cost data for campaigns run with those Ad Links will not be ingested.

What happens if my ad network doesn't add currency to the Branch Ad Link?

Branch will assume that the currency is USD.

What is required for an ad network to support cost on links?

The ad network needs to be able to support the cost macro and the model in order for Branch to be able to enable cost on links for that ad network.


Additional Resources