Intro is a plan that gives you access to attribution, links, deep linking, and QR codes across all three Branch product verticals: Performance, Engagement, and Activation. It's designed for teams getting started with mobile measurement and link management.
What's included
| Feature | Included |
|---|---|
| Volume credits | 5,000/mo |
| Web links / customized QR codes | 500/mo (shared cap) |
| Click tracking | 25,000/mo |
| Ad partners | 1 (with 3 Postbacks) |
| Apps | 1 |
Core features on all plans:
- Deep linking and deferred deep linking
- Basic click and touch analytics
- Summary and sources reporting
- Attribution windows
- Alert notifications
- Debugging tools
- Redirect configuration
- Social media preview
- Inbound data integrations
- SEO
- Data exports (manual, no API)
Additional Intro features:
- Last-touch attribution
- Link folders
- QR codes with full customization
- 1 ad partner with 3 postbacks and ad links
- AI-assisted short link creation
- Sensei (view only)
- Touch point analytics
- Templated deepviews
Features that require Basics
The following features are not available on Intro and require a Basics subscription:
- Custom branded domain
- Short Link API (web links only on Basics; deep link API requires Enterprise)
- Bulk link creation (CSV upload)
- Export APIs and data feeds
- Branded web links
- Link templates
- Quick links (app short links)
- Multiple ad partners (up to 3)
- CDP data imports
Note
Intro features are bundled as a base layer with every Basics subscription. Upgrading from Intro to a Basics plan is purely additive. You never lose cross-vertical access by choosing a single-vertical Basics plan.
How Intro compares to Basics
| Intro | Activation Basics | Performance Basics | Engagement Basics | |
|---|---|---|---|---|
| Price | $39/mo | $199/mo | $499/mo | $499/mo |
| Volume credits | 5,000/mo | 5,000/mo | 100,000/mo | 100,000/mo |
| Web links / QRs | 500/mo | 10,000/mo | 500/mo | 500/mo |
| Click tracking | 25,000/mo | 150,000/mo | 25,000/mo | 25,000/mo |
| Ad partners | 1 | 1 | 3 | 3 |
| Apps | 1 | 1 | 1 | 1 |
| Custom domain | -- | Yes | -- | -- |
| Short Link API | -- | Web links only | -- | -- |
| Export APIs | -- | -- | Yes | Yes |
Overages
If your usage exceeds the included limits, overage charges apply automatically:
| Metric | Overage rate |
|---|---|
| Volume credits | $0.05 per VC above 5,000 |
| Web links / QR codes | $0.05 per link or QR above 500 |
| Click tracking | $0.01 per click above 25,000 |
You'll receive alerts as you approach your included limits.
Note
If your monthly usage consistently exceeds your Intro limits, upgrading to a Basics plan may be more cost-effective. You can compare plans and upgrade from Manage Your Subscription in Branch.
FAQ
What is Intro?
Intro is a plan that bundles attribution, deep linking, web links, and QR codes across all three Branch product verticals (Performance, Engagement, Activation) with lower volume limits than Basics plans.
Who is Intro for?
Teams getting started with mobile measurement and link management, or teams that need basic cross-vertical access without the volume of a full Basics plan.
Can I use Intro for app attribution?
Yes. Intro includes last-touch attribution with 5,000 volume credits/mo and 1 ad partner with 3 postbacks and ad links.
Can I use Intro for link management?
Yes. Intro includes 500 web links and/or customized QR codes per month with full QR customization, link folders, and AI-assisted short link creation.
Do I get deep linking on Intro?
Yes. Deep linking and deferred deep linking are core features included on all plans, including Intro.