We're excited to share an update on our ongoing partnership with Meta, designed to give you a more complete and accurate view of your iOS campaign performance.
Starting the week of October 27th, Branch will begin supporting view-through results for all Meta Aggregated Events Measurement (AEM)-eligible iOS App Promotion campaigns.
What this means for you
Your Branch-attributed data will now automatically include modeled view-through conversions from AEM campaigns. This provides a fuller, privacy-preserving picture of campaign impact, particularly for upper-funnel or video-heavy creatives, complementing your SKAN and last-click data.
What you will need to do
The best news? No action is needed on your end!
Since your app is already compliant with Meta’s App Measurement Model (AMM) terms, Branch will automatically integrate these AEM signals into your attribution waterfall. You will see these eligible view-through results automatically appear in your Daily, Custom, and Scheduled Log Exports as the feature rolls out.