Branch is expanding our ongoing support for our integration with Meta’s Aggregated Event Measurement (AEM) protocol, which helps you maximize your performance measurement and the value of your campaigns.
Overview
Over the past year, Branch has worked closely with Meta to support their enhancements to AEM. These enhancements help marketers with re-engagement optimization, acquisition optimization, and re-engagement attribution.
What's New?
Branch is expanding our integration with Meta even further by adding support for AEM acquisition attribution – this will give you even deeper insights and empower you to make better data-driven decisions across your acquisition campaigns.
To achieve optimal attribution coverage with Meta AEM, we recommend enabling our new Predictive Aggregate Measurement (PAM) feature, which increases iOS attribution coverage in a privacy-centric manner.
Release Date
Support for acquisition attribution will start on November 15, 2024.
You will see an increase in your Meta campaign data within the Branch Dashboard, which will allow you to derive more precise insights.
No action is required from you to turn this on.
Learn More
To learn more about using Branch with Meta's AEM protocol, visit our guide.
If you have any questions or would like to discuss how this update benefits your team, we encourage you to reach out to your Meta Account team.