Overview

View-Through Conversions (VTCs) from Apple Ads (formerly Apple Ads) are now available to Branch. Previously, you could only view VTCs through the Apple Ads Dashboard. With this change, you will likely see more conversions attributed to Apple Ads.

Note

VTCs are conversions that are attributed to ad impressions.

Ad Partner-Level Attribution Windows

If you’re using Ad Partner-level attribution windows, you can now configure impression-based attribution windows for Apple Ads. This will provide you more control over how impression-based conversions are attributed.

Attribution Coverage

You’ll likely see an increase in attributed conversions from Apple Ads across your funnel due to expanded tracking of impression-driven engagements.