Snap has introduced upcoming restrictions for User-Level Raw Data Exports (‘Log-Level Restrictions’) that will impact all third-party MMP platforms that work with Snap 👻 Branch customers will experience the effects of this change starting January 3rd, 2024.
Impact
With this change, Snap is requiring log-level data to be scrubbed. There will be restrictions to log-level view-through conversion data, limiting certain fields such as campaign-level data and timestamps. This impacts the following Branch products:
- The Daily Exports, Custom Exports, and Scheduled Log Exports APIs
- Third-party Data Integrations
- Webhooks
- Ad Partner Postbacks
Advertisers can still see Snap as a media source for view-through conversions; however, campaign-level breakdowns will be unavailable for raw data exports. Campaign-level aggregate data will continue to be provided through the Branch Dashboard, aggregate-level APIs, and through Snap's own reporting interfaces/APIs.
De-identifying Data
For attribution reports that include view-through engagement, Branch will make the following adjustments to de-identify such data:
The Media Source (PID) will be Snapchat, and will not otherwise be obfuscated or restricted.
Snap campaign information will be removed, specifically:
- Ad Account ID
- Campaign ID
- Ad Squad ID
- Ad ID (and associated names)
Attributed touch time will be reported as date only (dd/mm/yyyy)
Deep link URI information will be removed
Restricted Parameters
| Snap Parameter | Branch Parameter |
|---|---|
| ad_account_id | ~advertising_account_id |
| campaign_id | ~campaign_id |
| campaign_name | ~campaign |
| ad_squad_id | ~ad_set_id |
| ad_squad_name | ~ad_set_name |
| ad_id | ~ad_id |
| ad_name | ~ad_name |
| country | ~country_or_region |
| request_id | N/A |
| snap_channel | ~secondary_publisher |
| deep_link_url | external_intent_uri, universal_link_url, android_app_link_url |
Tip
Ready to learn more about our Snap integration? View our guide here: Snap