Branch now supports Ad Attribution Kit (AAK), Apple's successor to SKAdNetwork (SKAN), for Apple Ads campaigns.
AAK provides a modern attribution framework that will replace SKAdNetwork as iOS 26.2 rolls out to users. This is expected to happen mid-December 2025.
What’s new?
Branch’s Apple Ads integration now includes:
- AAK support: Attribution tracking using Apple’s Ad Attribution Kit framework for Apple Ads campaigns.
- Required configuration change: You must add AAK to your Info.plist in addition to SKAdNetwork to prevent service disruption.
Benefits
Adding AAK support enables you to maintain Apple Ads tracking when iOS 26.2 releases.
Also, SKAN will continue to function for users up to iOS 26.2, at which point SKAN postbacks will mirror AAK postbacks for iOS 26.2+ users.
Access
To use AAK with Branch, your account needs to have Ads enabled, which is part of our Performance product.
For more information, please contact your Account Manager or reach out to our Sales team.
Implementation
To set up this configuration, you will need to:
- Include AAK in your Info.plist file in addition to SKAN. For more information, visit Apple’s guide.
- Deploy the updated app before iOS 26.2 releases (mid-December 2025).
Warning
Without this update, Apple Ads attribution will be interrupted for users on iOS 26.2 and later.
Availability
AAK support is currently available for Apple Ads campaigns only. Support for additional ad partners is forthcoming.
More information
For more information on SKAN setup, visit Enable SKAdNetwork.
To learn more about Apple Ads, visit Enable Apple Ads.