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2026

Time-Based Activity Targeting for Journeys

2025

December

Custom QR Codes via API

Currency Support for Analysis Dashboards

Link Folders

AIO App Attribution

Apple Ads and Ad Attribution Kit

November

Activation Basics Package

KPI Alerts for Analysis Dashboards

October

Meta AEM View-Through Attribution in Branch

August

Add Multiple Custom Domains

Improved Single Sign-On (SSO) Experience

July

Introducing Scheduled Dashboard Email Reports

June

New Unified Links Experience

May

Introducing Branch Activation

Branch Partners with Google on ICM for Enhanced Mobile Measurement

Branch Dashboard Navigation Update

Direct Twitter Integration Now Available in ROI Hub

April

Postback and Webhook IP Address Allowlist Expands

Apple Ads SKAN Support

All Cost Data Moving to ROI Hub

March

View-Through Conversions from Apple Ads

Country-Level Reporting for Google Ads and TikTok

ROI Hub File Templates for Importing Cost Data

January

Historical Quick Link Access for Self-Serve Customers

2024

November

Welcoming ROI Hub to GA

Introducing Consumer Protection Preference Levels

Custom QR Code Download Improvements

Increased Attribution Coverage for TikTok for Business

New Tool for Link Validation

Meta AEM Acquisition Attribution Coverage

October

Introducing Predictive Aggregate Measurement (PAM)

Household Measurement

July

Local Currency Support for Unified Analytics

Introducing ROI Hub Beta

Enhanced LinkHub Functions

Improved SAN Management UI

App Version in Engagement Builder & Analytics

Early Access for Journeys: Desktop Banners

Improved Facebook/Meta AEM Campaign Reporting

New QR Codes in Branch

New Google Tag Manager Documentation for Web, iOS, and Android SDKs

June

New Cost Data via API Partners

New Enterprise Account Invoices

May

Enhanced Web SDK Documentation

Improved Deep Linking without Attribution

Introducing Advanced Compliance

Fixed Tag Filtering

Unified Analytics Exports & Dashboard Improvements

April

Fixed Apple Search Ads Cost Display

New Meta/Facebook Content Provider Install Referrer Support

Additional IP Addresses for Webhooks

Cost Data Integration for Non-SANs Beta

Cross-Events Export API

Scheduled Log Exports: GCP Storage Expansion

Enhanced Ad Engagement Type Metrics

Improved Self-Service Invoice Processing

Help Center Redesign

March

Google Ads SKAdNetwork 4 Support

Organic Categorization for Page View Fixed

New LinkHub Bulk Actions

Universal Email Lightweight Filters

February

Investigating Branch Deepviews Optimization

Google DMA Compliance

Update to Short Link Expiration Window

Update in Cohort Analytics

January

Update to Reporting on Cost/Spend Data

Enhanced iOS & Android SDK Documentation

Commitment to Accessibility

Summary Page Improvements

Email Enhancements

Snap Log-Level Reporting

2023

December

Journeys HTML Editor & Content Overhaul

October

Meta/Facebook MAI Support

Organic Search URL Reporting on Dashboard

Audio Media Support on Links

Introducing SKAN Magic Set Up

Introduction of Custom Partner Limits

September

EU Hosted Data

iOS 17 Privacy Changes

Enhanced Dashboard UI

August

Self-Serve Update

Partner Capabilities Update

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General (New)Manage your Branch app's name, logo, and time zone in the General tab, and find your app ID.Updated Aug 13, 2026

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