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Introducing Branch ActivationUnify your enterprise linking with Branch Activation, covering app Short Links, web Short Links, and QR codes.Updated Aug 21, 2026Branch Partners with Google on ICM for Enhanced Mobile MeasurementBranch supports Google's Integrated Conversion Measurement (ICM) for richer iOS and Android campaign reporting.Updated Aug 20, 2026Branch Dashboard Navigation UpdateThe Branch Dashboard navigation has been reorganized into four main sections to help you find features faster.Updated Aug 19, 2026Direct Twitter Integration Now Available in ROI HubConnect your Twitter Ads account for ROI Hub cost data directly from the Ad Partners page in Branch.Updated Aug 13, 2026