Branch maintains this retention policy as it pertains to information collected through use of our Services. We retain the information collected by the Services for no more time than is needed to serve the legitimate business need for which it was collected.

We store the information collected by our Services for the purposes of establishing matches between devices used by users so long as our systems continue to encounter that user. After that user has been inactive for 30 days (or 90 days for specific attribution products), information collected from that user by our Services for the purposes of establishing matches between devices will be deleted unless otherwise required by applicable law or otherwise agreed between Branch and you.

Usage activity logs of users, which are used for the purpose of providing reporting and analytics to you, are stored in an identifiable form for no more than 14 days (or up to 60 days as determined by you or for specific fields), after which these logs are removed or pseudonymized. Any and all pseudonymized usage activity logs are deleted after 12 months, unless otherwise required by applicable law or otherwise agreed between Branch and you.

Aggregated reporting metrics disclosed to you are retained (in aggregate and anonymized form) for up to 24 months, unless otherwise required by applicable law or otherwise agreed between Branch and you.

Postback records are retained for 7 days, after which they are deleted unless otherwise required by applicable law or otherwise agreed between Branch and you.

We may retain information collected by our Services beyond these periods for fraud prevention, analysis, or response, or to protect the safety of Branch, you, your users, or the public.