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Investigating Branch Deepviews OptimizationBranch tested changes to Deepviews to improve click-to-install rates. Read the test results and what comes next.Updated Sep 8, 2026Google DMA CompliancePass end-user consent to Google from the Branch SDKs, Attribution API, and Events API to meet Google DMA requirements.Updated Sep 8, 2026Update to Short Link Expiration WindowBranch Short Links created after March 11, 2024 expire 380 days after creation. See how the expiration window resets.Updated Aug 21, 2026Update in Cohort AnalyticsBranch Cohort Analytics has faster performance, updated data sources and calculations, and a refreshed interface.Updated Aug 20, 2026