6 articles
Obscured DataUnderstand why Branch obscures some data, covering privacy protocols, Predictive Aggregate Measurement, and aggregate reporting.Updated Aug 18, 2026Third Party Integrations and PIIUnderstand what personally identifiable information may be collected by third-party integrations you configure in Branch.Updated Mar 19, 2026Best Practices to Minimize Data Sent to BranchLearn about user privacy, understanding PII, personal data, and best practices for sharing data with Branch.Updated Aug 24, 2026Data Retention PolicyRead how long Branch retains the information collected through our Services and the business needs it supports.Updated Sep 22, 2026SDK Privacy ControlsUse the Branch SDKs to honor a user request not to be tracked, and see how that flag affects core functionality.Updated Jul 31, 2026Shared ResponsibilityUnderstand which security and privacy responsibilities belong to Branch and which belong to you as a customer.Updated Aug 24, 2026