With this powerful new attribution feature, you can finally track downstream conversions across multiple household devices.
Overview
Household Measurement offers comprehensive attribution support for household devices, including CTVs, gaming consoles, mobile phones, laptops, and others.
With this feature, you can measure down-funnel events and get a holistic view of your users' actions. This gives you the data you need to optimize your campaigns and your TV ad budgets.
Attribution Flows
Household Measurement supports three attribution flows:
- TV to TV
- TV to Web/Mobile
- Web/Mobile to TV
Learn more about each in detail here.
Integration Guide
Enabling Household Measurement requires developer support.
Your team will need to decide on either an SDK or server-to-server integration, depending on your needs.
Use our integration instructions to help make your decision and begin an integration.
Access
Household Measurement is part of our Performance Pro package, which also includes:
Learn more on our Pricing page.
Get Started
If you're ready to begin optimizing attribution coverage for your cross-device campaigns, contact our sales team to get started!