We've made improvements to Unified Analytics, and you can now export your valuable Branch Unified Analytics data to use in your internal reports. Learn more here 🔥

Dashboard Improvements

We have made improvements to our Unified Analytics processing, which is designed to rectify discrepancies in reported totals and to enhance overall system reliability.

To guarantee a seamless transition without interrupting your ads reporting, we've introduced these enhancements in a new, “Unified”, tab. The pre-existing analytics, now labeled “Unified Legacy”, will remain accessible for the next three weeks, allowing you ample time to familiarize yourself with the new features at your convenience.

Tip

Looking to learn more about Unified Analytics? Learn more here: Unified Analytics

Unified Analytics Exports

Unified Analytics has been a great tool for viewing campaign data from all attribution methods in a single view. Now you can get this valuable data in your data warehouses using the new Cross-Events Exports API. Unified Analytics Exports introduces a new data_source called skan_unified_view to use.

Common Use Cases

• Export your unified total conversions
• Compare SKAdNetwork and Non-SKAdNetwork total counts
• Compare SKAdNetwork and Non-SKAdNetwork revenue

With the Cross-Events Exports API, you can customize your request with complex filters, aggregations, and granularity.

Example Usage

Request (cURL)

curl --request POST \
     --url 'https://api2.branch.io/v1/branch_aggregate/async/analytics?app_id=123456789' \
     --header 'Access-Token: api_app_123456789abcdefghi' \
     --header 'accept: application/json' \
     --header 'content-type: application/json' \
     --data '
{
  "filter": {
    "type": "selector",
    "dimension": "name",
    "value": "COMPLETE_REGISTRATION"
  },
  "granularity": "all",
  "response_format_compression": "gz",
  "response_format": "json",
  "start_date": "2024-04-28",
  "end_date": "2024-05-05",
  "dimensions": [
    "name",
    "last_attributed_touch_data_tilde_campaign_id"
  ],
  "aggregations": [
    {
      "field_name": "unified_total_count",
      "data_source": "skan_unified_view",
      "display_name": "Unified Total Count"
    }
  ]
}
'

Response (JSON)

{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"1624766361","total_count":1.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"452798654","total_count":2197.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"7ceb4624-b7a8-43c1-8c95-247fd3ffa582","total_count":274.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"120206639272860749","total_count":2091.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"1797766853010482","total_count":10.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"2dd25d10-d388-4ecf-894e-2b68b2185708","total_count":15.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"671357963","total_count":607.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"40790","total_count":1.0}

Tip

Looking to learn more about Unified Analytics Exports using the Cross-Events Exports API? Learn more here: Unified Analytics Export