In March of 2023, Branch introduced self-serve usage for newly created apps that included Branch linking and Ads for free under 10K MAUs when you enter a credit card. Today, Branch is limiting access to creating Branch Links and certain Dashboard pages/configurations until a credit card is entered for a new Branch app.
Dashboard Links & Reporting
In the Branch Dashboard, unless a credit card is entered, the following features will be locked:
| Ad Links | Short Links | Summary |
|---|---|---|
| Create Ad Links | Create Short Links | View Summary Analytics |
| Manage Ad Links | Manage Short Links | - |
Accessing a Dashboard feature without a credit card entered for that Branch app will result in the following prompt:

Dynamic Link Redirection
Adding redirection query parameters to dynamic links (Short or Long Links) is disabled.
| Link Type | Example |
|---|---|
| Short Link | https://example.app.link/fzmLEhobLD?$ios_url=https%3A%2F%2Fbranch.io%2F |
| Long Link | https://example.app.link/?foo=bar&baz=456&$fallback_url=https%3A%2F%2Fbranch.io%2F |
Branch Redirects Configuration
For Branch Redirects Configuration, unless a credit card is entered, the following settings are disabled:
- Default URL Redirect
- Android Redirects
- iOS Redirects
- Desktop Default
- MacOS Redirect
- Windows Redirect
- Amazon Fire Redirects
- iPad Redirects
- Android Tablet Redirects
- WeChat Redirects

SDKs & APIs
All SDKs and specific APIs will be limited in their ability to create links and update Branch App configurations:
| SDKs | Deep Linking API | App API |
|---|---|---|
| All Link Create methods | All Link Create requests | Update config request |
Making a call to any of the above methods/requests without a credit card entered for that Branch app will result in the following error response:
{
"error": {
"message": "Access denied",
"code": 403
}
}