Google App Install Campaigns now support SKAdNetwork v4.0! Find out more in this update 🔷

Overview

As of March 19, 2024, Google Ads SKAdNetwork (SKAN) campaigns now support SKAN 4! As we learned with the introduction of SKAN 4, marketers will unlock a deeper understanding of their campaign performance. For App Campaigns, Google Ads will provide data to Branch via API. With SKAN 4 you'll have access to all the data you were getting in SKAN 3 along with:

• Postback Data Tiers & Measurement Windows

• Postback Sequence Index

• Coarse Conversion Value

  • High
  • Medium
  • Low

Note: As long as you already have Google Ads enabled and campaigns running, you should start to see SKAN 4 data populating in SKAN Reports.

Here's what it looks like:

Tip

Ready to learn more about Google Ads SKAdNetwork? View our guide here: Google SKAdNetwork