July has been a busy month for Branch Partners! We've made many (some new) improvements and updates to Movable Ink, MoEngage, Pinterest, and Oracle Responsys. More information here! 🎁
Movable Ink
A Movable Ink Data Integration has been created! You can now send data captured through the Branch SDK to Movable Ink, providing up-to-date insights into user actions and preferences. Branch can now send the following events to Movable Ink:
| App Events | Commerce Events | Content Events | Custom Events |
|---|---|---|---|
| - Install - Open | - Add to Cart - Purchase | - View Item - View Items - Search | - Custom Event |
MoEngage
MoEngage has been upgraded to forward additional events with more metadata. Updated metadata includes:
- Customer ID
- Device ID
- Event Name
- Platform (OS)
- App Version
- Timestamp
- Attributes (JSON)
Pinterest
Pinterest has released Version 5 of their Conversions API, and Branch now supports it! If you already had Pinterest enabled for your Branch account and just need to enable support for Conversions, you just need to reset your partner settings for Pinterest with your Ad Account Id and Conversion Token.
Oracle Responsys
Oracle Responsys has been one of Branch's popular email service providers to integrate Branch Email with. Because of its popularity, there was a need to revamp our partner documentation, so the entire guide has been updated based on how current customers use Responsys today.
A few notable updates:
- Updated page structure to have better step-by-step instructions and general cleanup.
- Added more information on hosting AASA.
- Simplified options for using Branch in Responsys.
- Added a View Analytics section.