What is Branch University?
Branch University is our on-demand learning destination for growth teams that want to turn every customer touchpoint into a better experience, and measurable revenue. It gives marketers, product managers, and developers a clear path from “we’ve implemented Branch” to “we’re unlocking its full cross-channel growth potential,” with guided, self-serve education and expert-led training based on the same best practices Branch shares with leading brands.
What Branch University offers
- Curated learning paths aligned to key growth motions like acquisition, engagement, and retention across channels.
- Hands-on product training that mirrors the Branch platform workflows your teams use every day.
- Live, instructor-led sessions for deeper dives, Q&A, and tailored best practices that accelerate onboarding and optimization.
- Certifications that signal Branch and cross-channel growth expertise to internal stakeholders and hiring managers.
- Always-on access to up-to-date learning, so teams stay ahead of product innovations, privacy changes, and new use cases.
Access Branch University
You need a Branch account to use Branch University. Select Login on the Branch University site, and you'll be prompted to enter your Branch credentials.
Note
If you log in to Branch through an SSO provider like Okta or OneLogin, make sure you're already logged in before navigating to Branch University.
Find Branch University
You can get to Branch University three ways:
Visit directly: Visit https://university.branch.io/.
From Branch: Select the help icon (?) in Branch and select Branch University from the drop-down menu.
From the Help Center: Look for Branch University links on the Help Center home page and in the site header.
Where to start
Start with the following courses and collections if you’re new to Branch:
- Branch Basics: Start with this collection to get up to speed on all things Branch.
- Use Cases: Learn to implement key Branch use cases through independent, on-demand lessons.
Learning paths
Branch University offers the following learning paths. Each path is made up of self-paced modules with video tutorials, demos, and knowledge checks.
| Learning Path | Modules | Description | Category |
|---|---|---|---|
| Branch Roots: Start Here | 24 | A guided path for marketers, analysts, and business leaders covering how Branch's AI-powered platform brings measurement, deep linking, and data collaboration together. | Getting Started |
| Marketing in a Digital World | 2 | Explore how the Branch Growth Platform helps you grow your audience with data-driven decisions, including its core features, uses, and infrastructure. | Getting Started |
| Tap, Scan, Engage: Short Links 101 | 12 | Learn the essentials of Branch short links and QR codes — and meet Ivy, your AI assistant for effortless link creation. | Engagement |
| Tap, Scan, Engage: Classic Quick Links 101 | 13 | Level up your social and owned strategy by mastering Branch classic Quick Links and QR codes to grab attention, streamline access, and get results. | Engagement |
| Boost Your ROI: Optimize Ad Links 101 | 9 | Master the Performance tools to boost direct response campaigns and gain powerful privacy-centric attribution insights. | Performance |
| ROI Hub: Unlock Cost Data Insights | 6 | Learn how to import cost data through manual and automated processes for data-driven decisions and profit growth. | Performance |
| Analysis to Insights with Ivy | 13 | Turn data into action with Analysis in the Branch Growth Platform. Learn the essentials of campaign performance, attribution, and tracking. | Platform |
| Attribution 101: Behind the Click | 7 | Demystifies modern mobile attribution by showing how Branch connects fragmented web and app experiences. | Platform |
| Create a Banner Campaign: Journeys 101 | 4 | Learn the top skills to master in Branch for increasing app usage by creating a Journeys banner mobile web-to-app campaign. | Engagement |
| From Inbox-to-App: Email Links 101 | 3 | Gain a comprehensive understanding of how to ensure your emails deep link to your app smoothly and effectively. | Engagement |
| Link Creation & Management Made Easy | 1 | Manage campaign links with LinkHub. Create templates, bulk manage links, and ensure consistent tagging. | Platform |
| Crack the Code: Perfect Your Banners | 1 | Learn how to effectively conduct A/B testing experiments on desktop and mobile web-to-app banners. | Engagement |
| #Customization Goals: Dynamic Banner Templates | 2 | Tips and tricks for crafting customizable dynamic banner templates for localization and personalization. | Engagement |
| Cross-Platform Banners: The Desktop-to-App Journey | 1 | Learn the uses and best practices for desktop-to-app Journey banners. | Engagement |
| Seamless Branding: Custom QR Codes | 1 | Craft unique QR codes that perfectly match your brand's visual identity. | Engagement |
| Cohort Insights: Fuel Growth Strategy | 1 | Analyze and monitor audience behavior patterns over time to inform and drive growth strategies through cohort analysis. | Platform |
| Elevate Your Analytics: Harnessing Custom Metrics | 1 | Build custom metrics to track the KPIs that matter to your business. | Platform |
Certification
The Branch Mobile Growth Certified certification certifies that you’re proficient in the products, best practices, and practical skills needed to be an effective mobile growth marketer using Branch.