Digital Turbine
Enable Digital Turbine with Branch to power your mobile attribution.
Overview
Digital Turbine simplifies app advertising, recommendation, delivery, and tracking. Maximize revenue, increase user engagement and save cost.
Partner Capabilities
Capability | Details |
---|---|
Company Type | |
Deep Linking | Supported |
Attribution | Contact support at Digital Turbine for more information. |
Ad Campaign Types | Contact support at Digital Turbine for more information. |
Ad Formats | Contact support at Digital Turbine for more information. |
Click Types | Contact support at Digital Turbine for more information. |
Supported Platforms | Contact support at Digital Turbine for more information. |
Link Wrapping | Contact support at Digital Turbine for more information. |
Cost Ingestion Support | Contact support at Digital Turbine for more information. |
Cost Ingestion Types | Contact support at Digital Turbine for more information. |
Pricing Models | -CPI |
Prerequisites
In order to enable Digital Turbine, you need to have completed the following:
- Created a Branch Dashboard.
- Have Branch's Performance product enabled for your Branch Account.
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through Digital Turbine.
Enable Digital Turbine
1. Enable Digital Turbine in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for Digital Turbine. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
Click the Save & Enable button.
2. Configure Postbacks
Enabling Digital Turbine will automatically enable the following postbacks:
- OPEN
- INSTALL
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Digital Turbine.
Adding Postbacks
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
Attribution Type | Window |
---|---|
click to session start | 90 days |
click to install | 30 days |
click to conversion event | 90 days |
impression to session start | 1 day |
impression to install | 1 day |
impression to conversion event. | 1 day |
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your Digital Turbine campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your Digital Turbine campaign.
5. Verify Data in Branch
After launching your Digital Turbine campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Digital Turbine. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
Filter | Operator | Value |
---|---|---|
ad partner (3p) | equals | a_digital_turbine |
Once applied, data should flow through the Liveview, and you can see the data being sent to Digital Turbine from Branch.
Updated 4 months ago