Reddit

Overview

Reddit is a network of more than 100,000 communities where people can find experiences built around their interests, hobbies and passions. Reddit users submit, vote and comment on content, stories and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit and with more than 52 million daily active users, it is home to the most open and authentic conversations on the internet. For more information, visit redditinc.com.

Restrictions

Reminder: Data received about a Reddit Campaign is subject to the Reddit Business Tool Terms, and includes, among other restrictions, a prohibition on using Reddit Data to create profiles of any users.

Click-Through Attribution (CTA) Data Sharing

For users acquired through Click-Through Attribution (CTA), companies may enrich Advertiser's user-level data only with the following Reddit Personal Data:

• Media Source: "Reddit"

• Click Date: (Time excluded)

• Campaign Metadata: (To the extent received by the Company)

• Campaign ID

• Ad Group ID

• Ad ID

• Ad Group Name

• Ad Name

• Account ID

• Campaign Name (when available)

View-Through Attribution (VTA) Data Sharing

For users attributed to Reddit via View-Through Attribution (VTA), companies may only display the media source as "Restricted" (or an equivalent term approved by Reddit). All campaign metadata fields listed above will be hidden (i.e., shown as null).

Partner Capabilities

Prerequisites

In order to enable Reddit, you need to have completed the following:

1. Created a Branch Dashboard.

2. Have Branch's Performance product enabled for your Branch Account.

3. Implemented the Branch SDK into your mobile app (iOS | Android)

   • Track events

4. Running campaigns through Reddit.

Enable Reddit

1. Enable Reddit in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Reddit. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Reddit will automatically enable the following postbacks:

• INSTALL

• OPEN

• PURCHASE

• ADD_TO_CART

• ACHIEVE_LEVEL

• REINSTALL

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Reddit.

Adding Postbacks

To add a postback:

1. Click the Add New Postback button at the bottom of the screen.

2. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

3. Select the event type for the postback, add the postback URL, and click Save.

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration

• Advanced Postback Configuration

• Recommended 👍 Test Postbacks

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Reddit campaigns in order for Branch to properly attribute conversions.

help.branch.io

Create Ad Links

The Branch Ad Link you create will be placed in your Reddit campaign.

5. Verify Data in Branch

After launching your Reddit campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Reddit. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Once applied, data should flow through the Liveview, and you can see the data being sent to Reddit from Branch.