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Enable Tapjoy with Branch to power your mobile attribution.



Tapjoy is a leading mobile advertising and app monetization company. Our platform empowers advertisers to connect with over one billion monthly active users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. We’re also revolutionizing the market research industry with MobileVoice®, a market research solution that gives mobile users a voice of their own. Companies such as Scopely, Glu, Ludia, and many of the Top 200 grossing app publishers trust our platform to monetize their content, grow their audiences, and reward their users. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with offices in Santa Barbara, Boston, London, Beijing, Tokyo, and Seoul. For more information, visit

Partner Capabilities



Company Type

Contact support at Tapjoy for more information.

Deep Linking



Contact support at Tapjoy for more information.

Ad Campaign Types

Contact support at Tapjoy for more information.

Ad Formats

Contact support at Tapjoy for more information.

Click Types

  • Server-side click

Supported Platforms

Contact support at Tapjoy for more information.

Link Wrapping

Contact support at Tapjoy for more information.

Cost Ingestion Support

Contact support at Tapjoy for more information.

Cost Ingestion Types

Contact support at Tapjoy for more information.

Pricing Models

  • CPI
  • CPC
  • CPA
  • CPV
  • CPE


In order to enable Tapjoy, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through Tapjoy.

Enable Tapjoy

1. Enable Tapjoy in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Tapjoy. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Tapjoy will automatically enable the following postbacks:

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Tapjoy.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Tapjoy campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Tapjoy campaign.

5. Verify Data in Branch

After launching your Tapjoy campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Tapjoooy. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_tapjoy

Once applied, data should flow through the Liveview, and you can see the data being sent to Tapjoy from Branch.