Aura from Unity
Enable ironSource Aura with Branch to power your mobile attribution.
Branch Certified Partner

Unity & ironSource
Even though Unity and ironSource have merged, Aura attribution configuration still falls under ironSource Aura in the Branch Dashboard.
Overview
Aura from Unity connects OEMs and carriers with mobile advertisers to create value for users right out of the box.
Partner Capabilities
Capability | Details |
---|---|
Company Type | Ad Network |
Deep Linking | Supported |
Attribution |
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Ad Campaign Types |
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Ad Formats | Contact support at Aura from Unity for more information. |
Click Types |
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Supported Platforms |
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Link Wrapping | Not Supported |
Cost Ingestion Support | Support |
Cost Ingestion Types |
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Pricing Models |
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Prerequisites
In order to enable Aura from Unity, you need to have completed the following:
- Created a Branch Dashboard.
- Enabled Universal Ads for your Branch account.
- Contact your Branch account manager or visit https://branch.io/pricing
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through Aura from Unity.
Enable Aura from Unity Aura
1. Enable Aura from Unity in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for Aura from Unity. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
Click the Save & Enable button.

2. Configure Postbacks
Enabling Aura from Unity will automatically enable the following postbacks:
- INSTALL
- PURCHASE
- OPEN
- ACHIEVE_LEVEL
- COMPLETE_TUTORIAL
- COMPLETE_REGISTRATION
- ADD_TO_CART
- SHARE

You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Aura.
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
Attribution Type | Window |
---|---|
click to session start | 90 days |
click to install | 30 days |
click to conversion event | 90 days |
impression to session start | 1 day |
impression to install | 1 day |
impression to conversion event. | 1 day |
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your Aura from Unity campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your Aura from Unity campaign.
5. Verify Data in Branch
After launching your Aura campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Aura. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
Filter | Operator | Value |
---|---|---|
ad partner (3p) | equals | a_aura |
Once applied, data should flow through the Liveview, and you can see the data being sent to Aura from Unity from Branch.
Updated about 2 months ago