Aura from Unity

Enable ironSource Aura with Branch to power your mobile attribution.


Branch Certified Partner


Unity & ironSource

Even though Unity and ironSource have merged, Aura attribution configuration still falls under ironSource Aura in the Branch Dashboard.


Aura from Unity connects OEMs and carriers with mobile advertisers to create value for users right out of the box.

Partner Capabilities



Company Type

Ad Network

Deep Linking



  • Click-Through Attribution
  • View-Through Attribution

Ad Campaign Types

  • Acquisition campaigns

Ad Formats

Contact support at Aura from Unity for more information.

Click Types

  • Client-side click
  • Server-side click

Supported Platforms

  • Android

Link Wrapping

Not Supported

Cost Ingestion Support


Cost Ingestion Types

  • Click/impression tracking link
  • API

Pricing Models

  • CPI
  • CPC
  • CPA


In order to enable Aura from Unity, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through Aura from Unity.

Enable Aura from Unity Aura

1. Enable Aura from Unity in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Aura from Unity. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Aura from Unity will automatically enable the following postbacks:

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Aura.

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Aura from Unity campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Aura from Unity campaign.

5. Verify Data in Branch

After launching your Aura campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Aura. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_aura

Once applied, data should flow through the Liveview, and you can see the data being sent to Aura from Unity from Branch.