Overview

Branch is excited to partner with MediaMath as one of our Universal Ads Partners.

Partner Capabilities

Prerequisites

In order to enable MediaMath, you need to have completed the following:

1. Created a Branch Dashboard.
2. Enabled Universal Ads for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • Track events
4. Running campaigns through MediaMath.

Enable MediaMath

1. Enable MediaMath in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MediaMath. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Mediamath Advertiser ID. Please reach out to your MediaMath Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling MediaMath will automatically enable the following postback:

• INSTALL

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MediaMath.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration
• Advanced Postback Configuration
• Recommended Test Postbacks

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your MediaMath campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your MediaMath campaign.

5. Verify Data in Branch

After launching your MediaMath campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MediaMath. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Once applied, data should flow through the Liveview, and you can see the data being sent to MediaMath from Branch.