MediaMath
Enable MediaMath with Branch to power your mobile attribution.
Overview
Branch is excited to partner with MediaMath as one of our Universal Ads Partners.
Partner Capabilities
| Capability | Details |
|---|---|
| Company Type | Contact support at MediaMath for more information. |
| Deep Linking | Contact support at MediaMath for more information. |
| Attribution | Contact support at MediaMath for more information. |
| Ad Campaign Types | Contact support at MediaMath for more information. |
| Ad Formats | Contact support at MediaMath for more information. |
| Click Types | Contact support at MediaMath for more information. |
| Supported Platforms | Contact support at MediaMath for more information. |
| Link Wrapping | Contact support at MediaMath for more information. |
| Cost Ingestion Support | Contact support at MediaMath for more information. |
| Cost Ingestion Types | Contact support at MediaMath for more information. |
| Pricing Models | Contact support at MediaMath for more information. |
Prerequisites
In order to enable MediaMath, you need to have completed the following:
- Created a Branch Dashboard.
- Have Branch's Performance product enabled for your Branch Account.
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through MediaMath.
Enable MediaMath
1. Enable MediaMath in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for MediaMath. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
You'll need to input your Mediamath Advertiser ID. Please reach out to your MediaMath Account Manager for details.
Click the Save & Enable button.
2. Configure Postbacks
Enabling MediaMath will automatically enable the following postback:
- INSTALL
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MediaMath.
Adding Postbacks
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
| Attribution Type | Window |
|---|---|
| click to session start | 90 days |
| click to install | 30 days |
| click to conversion event | 90 days |
| impression to session start | 1 day |
| impression to install | 1 day |
| impression to conversion event. | 1 day |
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your MediaMath campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your MediaMath campaign.
5. Verify Data in Branch
After launching your MediaMath campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MediaMath. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
| Filter | Operator | Value |
|---|---|---|
| ad partner (3p) | equals | a_mediamath |
Once applied, data should flow through the Liveview, and you can see the data being sent to MediaMath from Branch.
Updated 4 months ago