MediaMath

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Overview

Branch is excited to partner with MediaMath as one of our Ads Partners.

Partner Capabilities

Capability

Details

Company Type

Contact support at MediaMath for more information.

Deep Linking

Contact support at MediaMath for more information.

Attribution

Contact support at MediaMath for more information.

Ad Campaign Types

Contact support at MediaMath for more information.

Ad Formats

Contact support at MediaMath for more information.

Click Types

Contact support at MediaMath for more information.

Supported Platforms

Contact support at MediaMath for more information.

Link Wrapping

Contact support at MediaMath for more information.

Cost Ingestion Support

Contact support at MediaMath for more information.

Cost Ingestion Types

Contact support at MediaMath for more information.

Pricing Models

Contact support at MediaMath for more information.

Prerequisites

In order to enable MediaMath, you need to have completed the following:

  1. Created a Branch Dashboard.

  2. Have Branch's Performance product enabled for your Branch Account.

  3. Implemented the Branch SDK into your mobile app (iOS | Android)

  4. Running campaigns through MediaMath.

Enable MediaMath

1. Enable MediaMath in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MediaMath. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Mediamath Advertiser ID. Please reach out to your MediaMath Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling MediaMath will automatically enable the following postback:

  • INSTALL

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MediaMath.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution Type

Window

click to session start

90 days

click to install

30 days

click to conversion event

90 days

impression to session start

1 day

impression to install

1 day

impression to conversion event.

1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your MediaMath campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your MediaMath campaign.

5. Verify Data in Branch

After launching your MediaMath campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MediaMath. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Filter

Operator

Value

ad partner (3p)

equals

a_mediamath

Once applied, data should flow through the Liveview, and you can see the data being sent to MediaMath from Branch.