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Enable IconPeak with Branch to power your mobile attribution.



IconPeak is the extension of your user acquisition team. We combine proprietary technology, expertise, and data to help agencies, brands, and app developers win in today's attention economy. We activate your global audiences by utilizing the best of our state-of-the-art DSP and in-house machine-learning technology.

SmartIcon: Our proprietary AI technology uses real-time post-install data not only to measure KPIs and optimize traffic delivery but also to recommend sources with the right traffic for your app.

RTB DSP: We make calculated real-time buying decisions and pool insights on user behavior to continuously optimize performance. We offer transparency on publishers, audiences, and invest your budget in real people through premium inventory.

Partner Capabilities



Company Type

Contact support at IconPeak for more information

Deep Linking



  • Click-Through Attribution

Ad Campaign Types

  • Acquisition Campaigns

Ad Formats

Contact support at IconPeak for more information.

Click Types

  • Server-side click

Supported Platforms

  • iOS
  • Android
  • Windows

Link Wrapping

Not Supported

Cost Ingestion Support


Cost Ingestion Types

  • Click/Impression tracking link

Pricing Models

  • CPI


In order to enable IconPeak, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through IconPeak.

Enable IconPeak

1. Enable IconPeak in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for IconPeak. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling IconPeak will automatically enable the following postbacks:


You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to IconPeak.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your IconPeak campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your IconPeak campaign.

5. Verify Data in Branch

After launching your IconPeak campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to IconPeak. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_iconpeak

Once applied, data should flow through the Liveview, and you can see the data being sent to IconPeak from Branch.