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Enable AdColony with Branch to power your mobile attribution.



AdColony is the premiere in-app marketplace for brands and agencies to reach consumers on the most intimate screen in consumers' lives with 100% measurable, transparent, and brand-safe inventory with industry-leading viewability.

Partner Capabilities



Company Type

Ad Network

Deep Linking



  • Click-Through Attribution
  • View-Through Attribution

Ad Campaign Types

Acquisition Campaigns

Ad Formats


Click Types

Client-side click

Supported Platforms

  • iOS
  • Android
  • Amazon

Link Wrapping

Not Supported

Cost Ingestion Support


Cost Ingestion Types

  • Click/impression tracking link
  • API

Pricing Models

  • CPI
  • CPM


In order to enable AdColony, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through AdColony.

Enable AdColony

1. Enable AdColony in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for AdColony. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling AdColony will automatically enable the following postbacks:

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to AdColony.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your AdColony campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your AdColony campaign.

5. Verify Data in Branch

After launching your AdColony campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to AdColony. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_adcolony

Once applied, data should flow through the Liveview, and you can see the data being sent to AdColony from Branch.