Enable YouAppi with Branch to power your mobile attribution.


Branch Certified Partner



YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi?s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users. YouAppi was founded in late 2011 with headquarters in San Francisco and offices in New York, Berlin, London, Beijing, Indonesia, Tokyo, Korea, Russia and Israel. For more information, please visit

Partner Capabilities



Company Type

Contact support at YouAppi for more information.

Deep Linking



  • Click-Through Attribution
  • View-Through Attribution

Ad Campaign Types

  • Retargeting Campaigns

Ad Formats

Contact support at YouAppi for more information.

Click Types

  • Client-side click

Supported Platforms

  • iOS
  • Android

Link Wrapping

Not Supported

Cost Ingestion Support

Not Supported

Cost Ingestion Types


Pricing Models

  • CPI
  • CPC
  • CPA


In order to enable YouAppi, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through YouAppi.

Enable YouAppi

1. Enable YouAppi in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for YouAppi. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your YouAppi Advertiser ID. Please reach out to your YouAppi Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling YouAppi will automatically enable the following postbacks:


You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to YouAppi.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your YouAppi campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your YouAppi campaign.

5. Verify Data in Branch

After launching your YouAppi campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to YouAppi. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_youappi

Once applied, data should flow through the Liveview, and you can see the data being sent to YouAppi from Branch.