MOLOCO
Enable Moloco with Branch to power your mobile attribution.
Branch Certified Partner

Overview
Moloco is the world's best-performing DSP. We deliver superior client satisfaction by focusing on post-install optimization, building machine-learning based lookalike models for high performing users, and strictly fighting ad fraud.
Partner Capabilities
Capability | Details |
---|---|
Company Type | Contact support at MOLOCO for more information. |
Deep Linking | Supported |
Attribution | Contact support at MOLOCO for more information. |
Ad Campaign Types | Contact support at MOLOCO for more information. |
Ad Formats | Contact support at MOLOCO for more information. |
Click Types | Contact support at MOLOCO for more information. |
Supported Platforms |
|
Link Wrapping | Not Supported |
Cost Ingestion Support | Not Supported |
Cost Ingestion Types | N/A |
Pricing Models |
|
Prerequisites
In order to enable MOLOCO, you need to have completed the following:
- Created a Branch Dashboard.
- Enabled Universal Ads for your Branch account.
- Contact your Branch account manager or visit https://branch.io/pricing
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through MOLOCO.
Enable MOLOCO
1. Enable MOLOCO in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for MOLOCO. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
Click the Save & Enable button.
2. Configure Postbacks
Enabling MOLOCO will automatically enable the following postbacks:
- INSTALL
- OPEN
- PURCHASE
- IMPRESSION
- CLICK
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MOLOCO.
Adding Postbacks
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
Attribution Type | Window |
---|---|
click to session start | 90 days |
click to install | 30 days |
click to conversion event | 90 days |
impression to session start | 1 day |
impression to install | 1 day |
impression to conversion event. | 1 day |
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your MOLOCO campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your MOLOCO campaign.
5. Verify Data in Branch
After launching your MOLOCO campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MOLOCO. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
Filter | Operator | Value |
---|---|---|
ad partner (3p) | equals | a_moloco |
Once applied, data should flow through the Liveview, and you can see the data being sent to MOLOCO from Branch.
Updated 6 months ago