MOLOCO

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Branch Certified Partner

Overview

Moloco is the world's best-performing DSP. We deliver superior client satisfaction by focusing on post-install optimization, building machine-learning based lookalike models for high performing users, and strictly fighting ad fraud.

Partner Capabilities

Prerequisites

In order to enable MOLOCO, you need to have completed the following:

1. Created a Branch Dashboard.
2. Enabled Universal Ads for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • Track events
4. Running campaigns through MOLOCO.

Enable MOLOCO

1. Enable MOLOCO in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MOLOCO. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling MOLOCO will automatically enable the following postbacks:

• INSTALL
• OPEN
• PURCHASE
• IMPRESSION
• CLICK

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MOLOCO.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration
• Advanced Postback Configuration
• Recommended Test Postbacks

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your MOLOCO campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your MOLOCO campaign.

5. Verify Data in Branch

After launching your MOLOCO campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MOLOCO. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Once applied, data should flow through the Liveview, and you can see the data being sent to MOLOCO from Branch.