Enable Moloco with Branch to power your mobile attribution.


Branch Certified Partner



Moloco is the world's best-performing DSP. We deliver superior client satisfaction by focusing on post-install optimization, building machine-learning based lookalike models for high performing users, and strictly fighting ad fraud.

Partner Capabilities



Company Type

Contact support at MOLOCO for more information.

Deep Linking



Contact support at MOLOCO for more information.

Ad Campaign Types

Contact support at MOLOCO for more information.

Ad Formats

Contact support at MOLOCO for more information.

Click Types

Contact support at MOLOCO for more information.

Supported Platforms

  • iOS
  • Android

Link Wrapping

Not Supported

Cost Ingestion Support

Not Supported

Cost Ingestion Types


Pricing Models

  • CPI
  • CPC
  • CPM


In order to enable MOLOCO, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through MOLOCO.


1. Enable MOLOCO in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MOLOCO. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling MOLOCO will automatically enable the following postbacks:

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MOLOCO.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your MOLOCO campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your MOLOCO campaign.

5. Verify Data in Branch

After launching your MOLOCO campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MOLOCO. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_moloco

Once applied, data should flow through the Liveview, and you can see the data being sent to MOLOCO from Branch.