MOLOCO

Overview

Moloco is the world's best-performing DSP. We deliver superior client satisfaction by focusing on post-install optimization, building machine-learning-based lookalike models for high-performing users, and strictly fighting ad fraud.

Partner Capabilities

Prerequisites

To enable Moloco, you need to have completed the following:

1. Created a Branch Dashboard.

2. Have Branch's Performance product enabled for your Branch Account.

3. Implemented the Branch SDK into your mobile app (iOS | Android)

   • Track events

4. Running campaigns through Moloco.

Enable MOLOCO

1. Enable Moloco in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MOLOCO. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure postbacks

Enabling Moloco will automatically enable the following postbacks:

• CLICK

• IMPRESSION

• INSTALL

• OPEN

• PURCHASE

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Moloco.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

Postbacks

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration

• Advanced Postback Configuration

• Recommended 👍 Test Postbacks

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

4. Set up Cost Data

Beta for Non-SANs

Cost Data for Non-Self-Attributing Networks (Non-SANs) is a feature currently in Beta; be aware that there may be unexpected bugs/behaviors until the full release.

To set up cost ingestion for Moloco, you will need to authenticate using your Token and Account Id (labelled as 3 in the screenshot). These can be located in your Ad Account Settings under the Report Partner Integration tab. If you haven't, you will need to create a new integration and select Branch to get a new Token ID.

Reach out to your Moloco account manager if you have trouble finding the credentials.

Enter your Token and Account Id, and click Save Authentication

📘

Limitations

Cost data will only be available from the date that the Token is created on the Moloco dashboard

5. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Moloco campaigns in order for Branch to properly attribute conversions.

help.branch.io

Create Ad Links

The Branch Ad Link you create will be placed in your Moloco campaign.

6. Verify Data in Branch

After launching your Moloco campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Moloco. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Once applied, data should flow through the Liveview, and you can see the data being sent to Moloco from Branch.

Verifying Cost Data

To verify that cost data is flowing into Branch, you need to have the following:

• Completed all implementation steps above

• You need to already be live with campaigns running for the ad network

• Wait 24 hours for data to be pulled in