Overview

The Branch Growth Platform is the foundational layer on top which all the powerful capabilities associated with your Branch account are built.

The Branch Growth Platform is home to our two main product offerings: Engagement and Performance.

Within each product is two tiers: Essentials and Pro.

In addition to this, we have several add-ons you can choose from. Each add-on includes a set of features that offer advanced solutions to complex problems.

To round it out, we also offer customer support services, so you can feel confident through every part of Branch implementation; from integration all the way up through expansion and maintenance.

This guide is a closer look at the features associated with each package, and includes links to helpful documentation where you can learn more about each one.

Branch Growth Platform

Below are all the features included in the Branch Growth Platform for all users of Branch.

Customers who are not on a contracted plan will still need to enter a valid credit card into the Branch Dashboard within 30 days of creating an account, and will be responsible for volume credit usages on their Branch account.

Feature	Description
Standard Support	Access to our global technical support team.
Admin Tools	Basic Dashboard-based admin tools, including single sign-on (SSO) and test device management.
Branch University	Our customer education platform for Branch coursework. Includes the certification program.
Link Management	Link management, including templates and bulk tools.
SEO App Attribution	Attribute downstream app events from organic search traffic.
CDP Data Imports	Import data into Branch from a customer data platform. Current providers include Tealium, Segment, and mParticle.
Daily Exports + Daily Exports API	Export all device-level data in batches on a daily basis. Accessed through the Branch Dashboard or via API.
Custom Exports + Custom Exports API	Export select device-level data using your own filters. Accessed through the Branch Dashboard or via API.
Cohort Analytics + Cohort API	Analyze your cross-channel, cross-platform Branch data by either acquisition or re-engagement date to see how those users performed over time. Accessed through the Branch Dashboard or via API.
Events API	Track events (end-user actions) that take place in your app.
Attribution API	Track Install, Reinstall, and Open events alongside a payload of attribution properties.
Query API	Use your own unique queries to fetch pre-aggregated analytics data.
Aggregate API	Query and export aggregate analytics.
App API	View and make updates to an existing Branch app configuration.
Data Subject Request API	Access and erase end-user personal data from Branch.

Engagement Product

The Engagement product is for marketers focused on linking and attribution for both owned and organic marketing channels.

With Engagement, you can drive customer loyalty, increase app adoption and retention, and manage channels such as offline, web, email, and social. You can also measure the impact of these channels to improve user lifetime value.

Engagement Essentials Tier

Drive growth from owned and organic channels with linking experiences that convert.

Feature	Description
Deep Links	Route users directly to the content you want them to see, based on whether or not they have your app installed.
Deferred Deep Links	Configure deep linking to execute through an install. Includes NativeLink.
Social Links	Create Branch Links with custom redirects, analytics information, and social media tags.
Link-Level Analytics	View your campaign performance through customizable tables with download capabilities.
Dynamic QR Codes	Create Branch QR Codes and set your own parameters so your user has a seamless experience to your app.
QR Code Analytics	Generate and view reports for your Branch QR Code campaigns.
ESP Integrations	Automatically convert your email links into multi-platform Branch Deep Links that take users directly to content in your mobile app. Maintain the same web experience for desktop and mobile users without the app.
Email Analytics	Analyze your email campaign performance directly in the Branch Dashboard.
Deepviews	Mobile web splash pages, hosted by Branch, that give a preview of the in-app content behind a given Branch Link.
Journeys	Smart banners to help you convert web users to app users. Includes mobile web banners and desktop web banners.

Engagement Pro Tier

Maximize conversions from every owned and organic channel with more creative control, A/B testing for optimization, and APIs for scale.

Feature	Description
Deep Linking API	Generate Branch Deep Links at scale, and give them analytics tags.
Quick Links API	Generate Branch Quick Links at scale, and see them appear in the Branch Dashboard later.
Custom QR Codes	Customize Branch QR Code logos, imagery, shapes, and colors to increase conversions right from the Branch dashboard.
QR Code API	Generate Branch QR Codes at scale, each with a unique Branch Link.
Journeys (Advanced)	Advanced Journeys capabilities, including A/B testing, additional customization options and creative types, and more sophisticated targeting.

Performance Product

Use the Performance product to improve your ads ROI with accurate attribution and insights.

The Performance product helps you justify your ad spend effectiveness by showing ROI, while still helping you manage evolving privacy regulations and gaps in performance data. Make your marketing budget go further by future-proofing your marketing with advanced, privacy-preserving attribution that maintains comprehensive measurement.

Performance Essentials Tier

Improve your ads ROI with accurate attribution.

Feature	Description
Ad Links	Power your ads with Branch Links and accurately attribute resulting app conversions to the appropriate advertising partner.
Ad Partner Integrations	Connect an ad partner from our list to your Branch account within our Dashboard, so you can track campaign performance.
Unified Analytics	See campaign data from all attribution methods (SKAN, IDFA, IDFV, Apple Search Ads, and Android) in a single view after removing duplicate SKAN data.
Last-Touch Attribution	Attribute app conversions to the most recent click or impression.
Privacy-Preserving Attribution	Expand attribution coverage across iOS with Predictive Aggregated Measurement alongside SKAN.
Fraud Defense	Help protect your ad budget from fraud and eliminate low-quality traffic with our machine learning-driven blocking rules, dashboard visibility, and hands-on fraud mitigation support.

Performance Pro Tier

Maximize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.

Feature	Description
Multi-Touch Attribution	Identify all the SANs a user interacted with on their journey to convert, including those that did not receive credit.
Custom Ad Partner Integrations	Connect a new ad partner that does not have an official Branch integration.
ROI Hub	Unlock deeper insights into your marketing performance and see the impact of your ad spend with access to centralized cost data. Seamlessly track the true return on investment (ROI) of your campaigns with automated cost data ingestion. Easily monitor your ad partner cost connections with real-time monitoring, allowing you to quickly identify and resolve issues.
Household Measurement	Analyze and report on conversions across mobile, web, and living room devices.
Engagement Builder	Build groups to re-engage users, boost purchase likelihood, and increase session frequency.

Add-Ons

The Branch Growth Platform has several add-ons that offer more sophisticated marketing solutions designed for specific use-cases.

Advanced Compliance

Our Advanced Compliance add-on is a response to evolving healthcare regulations and what is considered PHI. This solution is most suited for customers in healthcare or similar highly regulated industries.

Feature	Description
Advanced Privacy-Preserving Attribution	Supports safe and proper attribution when handling data related to protected health information (PHI).
Advanced Security Gateway	Helps secure data through an isolated network with strong authentication and encryption.
Protected API	All incoming data flows through a protected endpoint that identifies and obfuscates PHI.

Advanced Data Feeds

If you care about your attribution data (both inside and outside of Branch) and want a more holistic picture of your reporting as user actions take place, our Advanced Data Feeds add-on has you covered.

Feature	Description
Scheduled Log Exports API	Schedule daily or hourly exports of log-level data from Branch.
Cross-Events Export API	Query aggregate-level data, with no limits on dimensions or number of results returned.
Unified Analytics Export API	Funnel your SKAN and non-SKAN data into your preferred data warehouse.
Webhooks	Export install and down-funnel user action data to your internal systems for analysis, as it occurs.
Outbound Data Integrations	Automatically send Branch data to your other analytics services and marketing tools.

EU Data Center

The EU Data Center add-on is for customers that want to reduce the amount of personal data processing and storage undertaken in the United States. With this add-on, certain processing and storage activities are kept in the E.U. on our AWS servers.

Feature	Description
EU Endpoints	Communicate with Branch SDK and Journeys endpoints that are hosted in the EU.
Imports Stored in EU	Request that data received by Branch (including PII) be stored in the EU.
Exports Occur in EU	Trigger exports and queries related to log-level data to occur in the EU.

Services

Branch is committed to offering the right support when you need it as your brand grows with our product.

Service	Description
Account Management	Work with our dedicated team for personalized support and product recommendations.
Professional Services	Lean on our industry experts for complex use cases, integrations, and platform configurations.
Premium Support	Rely on our Premium Support Services to resolve your concerns quickly.

Volume Credits

Branch uses the concept of volume credits for billing.

Volume credits correspond to the number of end-user actions tracked, attributed, and reported on in Branch.

You will need to add a certain number of volume credits to your Branch account when purchasing either Engagement or Performance. You can also add additional monthly volume credits for a fee. Overages get billed at a "per volume credit" rate.

Resources

Website

Learn more about our pricing model on the Branch website.

Sales

When you're ready to discuss Branch packaging, contact our sales team to get started!