Google Analytics 4



Send your Branch data to your Google Analytics Dashboard, helping you understand the power of Branch as an acquisition and re-engagement pathway. If you're interested in the segment of users coming into your apps through Branch and want to measure their events against your other cohorts, this guide can help.

How does it work?

Once the Branch SDK is integrated into an app, Branch can detect which Branch Links are leading to opens, installs, re-installs, and down funnel events. Enabling this integration and providing your Google Analytics Tracking Id will result in Branch automatically forwarding events to Google Analytics, in the exact format Google Analytics expects. This includes automatically setting various UTM tags that can be used to determine the source of new users.

Branch Events Sent to Google Analytics

Branch will send installs and opens, commerce, content, user lifecycle, as well as any custom events you track with Branch. Clicks, web session starts, and web pageviews will not be sent. Branch also sends over analytics data that is attached to the link, whether it's UTM tags or fields set on the Branch Dashboard (e.g. Campaign, Channel, Feature). This will allow you to analyze which campaigns, channels, etc. are helping you acquire and engage users. You can see the list of fields that we send to Google Analytics here.

App Events

Commerce Events

User Lifecycle Events

Content Events

Custom Events

  • Install
  • Open
  • Add to Cart
  • Add to Wishlist
  • View Cart
  • Initiate Purchase
  • Add Payment Info
  • View Ad
  • Click Ad
  • Purchase
  • Reserve
  • Spend Credits
  • Complete Registration
  • Login
  • Complete Tutorial
  • Achieve Level
  • Unlock Achievement
  • Invite
  • Start Trial
  • Subscribe
  • Opt In
  • Opt Out
  • Search
  • View Item
  • View Items
  • Rate
  • Share
  • Initiate Stream
  • Complete Stream
  • Custom

What does it look like?

Branch events will appear alongside your other tracked events in Google Analytics. Here is an example of the Events screen with sample data.


In order to enable Google Analytics, you need to have completed the following:

  1. Admin access to your Branch Dashboard.
  2. Enabled Data Feeds for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Implement the Google Analytics SDK
  5. Admin access to your Firebase and Google Analytics accounts.

Enable Google Analytics 4

1. Retrieve IDs from Firebase & Google Analytics

Retrieve Firebase App ID

  • In the GA4 Admin UI, open Data Streams, there you should find your App Stream Details. Use this to find your Firebase App IDs.


iOS & Android App IDs

Typically, you will have separate Firebase App IDs for the different platforms. Be sure to retrieve both of your iOS and Android Firebase App IDs.

Retrieve API Secret

If you do not have an API Secret already created, navigate in the Google Analytics Dashboard to:

  • In Admin, make sure that you have the desired account and property selected.
  • In the Property column, click Data Streams, then click your stream. Select Measurement Protocol API secrets. From here a new page will prompt you to create a new API secret. Click the Create button.

  • After you create an API secret, make sure to copy the Secret Value.


API Secret

Note - You will need an API Secret for iOS and another API Secret for Android.

2. Connect Google Analytics in Branch

In the Branch Dashboard in Data Feeds → Data Integrations tab, find or search for Google Analytics 4.

Enter the IDs from the previous step. Enter them into the corresponding fields and click Save.

3. Pass Metadata to the Branch SDK


Developer Required

Developers on your mobile app are required for this step

For a given app session, the unique Google Analytics identifier needs to be passed to the Branch SDK (before the Branch SDK initializes) in order for Branch to properly send events to Google Analytics.

Compatible IDs

OriginIdentifierBranch Metadata KeyRequired
FirebaseApp Instance ID$firebase_app_instance_idYes
FirebaseUser ID$firebase_user_idNo

Specify the Branch metadata key for your Google Analytics tracking identifier

Pass Firebase IDs to Branch

// Call before Branch SDK initialization
// App Instance ID
Branch.getInstance().setRequestMetadataKey("$firebase_app_instance_id", Analytics.appInstanceID())
// User ID
Branch.getInstance().setRequestMetadataKey("$firebase_user_id", "{user_id}")
// Call before Branch SDK initialization
// App Instance ID
[[Branch getInstance] setRequestMetadataKey:@"$firebase_app_instance_id" value: [Analytics appinstanceID]];
// User ID
[[Branch getInstance] setRequestMetadataKey:@"$firebase_user_id" value:@"{user_id}"];
// Call before Branch SDK initialization
// App Instance ID
Branch.getInstance().setRequestMetadata("$firebase_app_instance_id", Analytics.getAppInstanceId());
// User ID
Branch.getInstance().setRequestMetadata("$firebase_user_id", "{user_id}");
// Call before Branch SDK initialization
// App Instance ID
Branch.getInstance().setRequestMetadata("$firebase_app_instance_id", Analytics.getAppInstanceId())
// User ID
Branch.getInstance().setRequestMetadata("$firebase_user_id", "{user_id}")

4. Verify Data Sent

Once the above steps are complete, you are now ready to start launching campaigns. Branch-attributed conversions will be sent to Google Analytics. To verify data is being sent from Branch to Google Analytics, you can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

webhook partner keyequalsdi_google_analytics_v4_firebase


Wait Period

Please be patient as data may take some time to flow through Branch's attribution systems and onto Google Analytics. If data has not appeared in Google Analytics after 30 minutes of completing a test conversion, review the above steps to see if you may have missed something.

Properties Sent to Google Analytics

Google Property NameBranch Property NameExample Commerce Event
descriptionevent_data_descriptionCustomer made a purchase
timestamp_microstimestamp * 10001679432023497000
utm_campaignlast_attributed_touch_data_tilde_campaignTest Campaign
utm_sourcelast_attributed_touch_data_tilde_channelTest Source
utm_mediumlast_attributed_touch_data_tilde_featureTest Medium
utm_keywordlast_attributed_touch_data_tilde_keywordTest Keyword
utm_contentlast_attributed_touch_data_tilde_tagsTest Content
couponevent_data_couponCoupon Code
affiliationevent_data_affiliationTest Affiliation
search_queryevent_data_search_queryTest Search Query


Data not appearing in Google Analytics

  1. Check your Measurement/Tracking/Firebase IDs in the Branch Dashboard matches the Measurement/Tracking/Firebase IDs in Google Analytics
  2. Ensure you are looking at the right part of the Google Analytics Dashboard with the right app selected.
  3. Check that your Google Analytics Reports don't have any comparisons on them. For example, if your report compares users in the United Kingdom, and your Branch opens are from users in the United Kingdom, you won't see this Branch data in your report.